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Digital Marketing Specialist

Marketing - Digital
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Petaling Jaya , Selangor

About The Job

  • Part of the team to deliver the Company's marketing activation's objectives, annual plans and KPIs. 
  • Keep up with technologies used in social media and email marketing. 
  • Plan and execute marketing strategies and sales activities. 
  • Manage all company and product social media properties inclusive of monitoring all content. 
  • Read and analyze data in Digital advertising. - Brainstorm new and creative growth strategies for digital marketing. 
  • Supports Content Creation ensuring brand tone and voice and translated into content created. 
  • Copywriting for social media content to drive action 
  • Content Sourcing from partners, brands, influencers, creative, 
  • Track the performance of digital campaigns; providing associated KPI's/metrics to monitor efficiency 
  • Track customer engagement to optimize campaign content 

Job Requirements

  • Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree
  • Diploma/Bachelor's Degree in Marketing or Communication Creative writing skills Functional knowledge of Adobe Photoshop 
  • Video editing knowledge is an advantage 
  • Experienced in online advertising (FB Ads, Ig Ads, Google Ads etc.) is an advantage. 
  • Ability to multitask and work good under pressure 
  • Analytical skills and excellent time management 
  • Proactive, self-starter who is comfortable in a team-oriented work environment 
  • Critical thinker and problem-solver 
  • Organized and self-motivated 
  • Fresh graduates are encouraged to apply 

Our Culture


Lotus Group is an established hospitality group with core businesses in the food and beverage industry, hotels and resorts, and entertainment. The Group successfully diversified and expanded into many other fields which include plantation, real estate, healthcare, convenient stores, manpower sourcing, construction, finance and technology sectors.