Job Description

• communicating with customers, competitors, professional organizations, and suppliers in order to get information on the industry’s trends;
• Compiling customers’ references and feedback;
• Using marketing analytics techniques to gather social media, web analytics, and rankings data;
• Segmenting the target audience and determining the appropriate markets to be approached; and
• providing assistance to the Sales team by compiling all details for upcoming brands, products, or services.

• Compiling and analyzing information on sales, market trends, forecasts, and account analyses;
• Assessing and reporting on investment return and key performance metrics; and
• Making recommendations on the most profitable design, promotion, and distribution approach for existing and upcoming products or services.
• Identifying competitors and potential markets (e.g. wholesalers, retailers, government, and the general public):
• Monitoring trends to identify how the product, brand, or service should be modified or replaced; and
• Teaming with different areas with the aim of developing strategies to attract new consumers.
• Researching, gathering, and analyzing business data for Marketing Managers and Coordinators to review.
• Using intelligence tools to monitor current customers and to identify new ones.
• Updating business intelligence tools or methods.
• Designing and carrying out social, economic, and marketing surveys, as well as demographic studies to define target markets and their buying habits and preferences, as well as to determine existing and future trends.
• Conducting comparative research on marketing strategies.
• Reviewing marketing initiatives to provide advice on procedures and requirements.
• Preparing reports on market trends, consumer habits, and outcomes.

Job Requirements

• Strong analytical and critical thinking
• Alert to latest consumer market trend
• Strong analytical and critical thinking
•  Adequate knowledge of data collection methods
• Candidate must possess at least a Bachelor’s Degree, Post Graduated Diploma in Marketing/Economic/Commerce or equivalent.
• Preferably Senior Executives specializing in Sales - Retail/General or equivalent 
• At least 3 year(s) of working experience in the related field is required for this position.

Additional Info