Job Description

• Responsible for creating, implementing and measuring the success of:
  • comprehensive marketing, communications and public relations programme for company brand building and position within the marketplace and the general public; 
  • all Company marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
• Ensure articulation of the Company’s desired image and position, assure consistent communication of image and position throughout the Company, and assure communication of image and position to all constituencies, both internal and external.
• Coordinate media interest in the Company and ensure regular contact with target media and appropriate response to media requests.
• Act as the Company’s representative with the media.
• Provide counsel to the Management on marketing, communications and public relations.
• Ensure that the Company regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
• Leads projects such as cause-related marketing and special events.

• Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems related to these goals and objectives are in place, and report progress to the Management.
• Develop short- and long-term plans and budgets for the marketing/communications/ public relations programme and its activities, monitor progress, assure adherence and evaluate performance.
• Recommend short- and long-term Company goals and objectives to the Management.
• Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Keep abreast of developments in the fields of marketing, communications and public relations, governance, and the specific business of the Company and use the information to help the Company operate with initiative and innovation.

Job Requirements

• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Journalism, Mass Communications or equivalent.
• Required language(s): English and Chinese 
• At least 8 Year(s) of working experience in the related field is required for this position.
• Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.
• Preferably Senior Manager specialized in Marketing/Business Development or equivalent.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Demonstrated successful experience in writing press releases, making presentations and negotiating with the media.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communications skills.
• Ability to manage multiple projects at the same time.

Additional Info