Job Description

• Develop and implement effective marketing initiatives to create customer loyalty and increase market share
• Responsible for the day to day implementation and monitoring of marketing strategies
• Analyze and research market trends to identify target markets by creating database to support sales with new leads
• Conduct market research on packages offered by competitors and develop new packages for Sales & Marketing, in tandem with the Revenue Management team
• Initiate co-branding opportunities with other industry partners
• Initiate promotional packages and tactical programs to maximise revenue
• Initiate program opportunities for customer relationship building and loyalty
• Liaise with sales representatives to ensure all Sales & Marketing materials and dissemination are up to date
• Ensure all ATL & BTL marketing communications are up to date and in line with brand standards

Job Requirements

• Degree with an emphasis in marketing, advertising or related fields
• Minimum of 2 years marketing experience (not limited to the travel / hospitality industry)
• Excellent spoken and written communication skills
• Able to work under pressure and to meet deadlines
• Good business sense and budgeting skills
• Great attention to detail
• Proficient in Microsoft Office
• A creative, out of the box approach
• Excellent team-leadership skills
• High confidence level
• Have knowledge of a wide range of marketing techniques and concept

• Knowledge/ experience in the travel or hospitality sector                                  
• Fluent in other languages – Bahasa Malaysia, Mandarin, Cantonese, etc

Company Benefits

Additional Info