company-logo-image

Branding & Communications Senior Analyst

Lazada Malaysia
ashley-avatar-image

AI-generated summary

beta
speech-bubble-tail-image

Oops, looks like Ashley forgot to summarize this job! We apologize for the inconvenience. Please read the complete Job Description for full details and additional information.

Undisclosed

Golden Triangle

Full-Time

Job Description

  • Developing effective and impactful campaigns, ensuring ATL/ BTL/ Digital activities are in line with Lazada’s strategic business direction 
  • Support in organizing events of all types including: internal and external events, roadshows, offline activation, and press conferences
  • Plan event format, manpower and logistics, provide venue cost comparison, event budgeting, timeline, liaison with vendors on on-site event management
  • Evaluate opportunities for sponsorship, on ground-marketing and out of home advertising on an on-going basis
  • Manage promotional collateral to establish and maintain company branding
  • Assist in identifying target audience and developing effective co-branded initiatives, integrated marketing plans, and offline activation
  • Analyzing market research data to understand current branding challenges and potential opportunities in the market
  • Working closely with partners and external agencies to ensure branding initiatives are performed with required quality and agreed cost & timescales
  • Managing post campaign reports and brand analytics with actionable recommendations in line with Lazada’s business objectives 
  • Project management which include project status reporting, tracking and follow up to ensure projects are produced on time and within budget 
  • Assisting the brand lead with executing media buy and branding projects / initiatives to support Lazada’s business strategies 
  • Work with brand lead to produce tactical and branded videos for campaigns, local festivals, and brand loyalty / awareness 


Job Requirements

  • Bachelor’s Degree in Advertising/Media/Marketing/Communications or equivalent
  • Minimum 2-3 years working experience in PR/Branding/ Communications field
  • Experience in managing all ATL and BTL marketing activities 
  • Exposure to the advertising, journalism and public relation industry 
  • Mature, meticulous with strong oral as well as written communication and interpersonal skills to work with PR/Media agency, Media owners and other partners 
  • Excellent command of English and Bahasa Malaysia, both written and spoken.  Ability to read and write in Mandarin is an added advantage
  • Strong ability to work efficiently and effectively, to multi task, and to handle last-minute changes in a fast-paced environment 
  • Possess own transport. 

Company Benefits

Great Salary

We always reward well

Comprehensive Medical Insurance

Including Dental and Optical

Subsidized Gym Membership

At Celebrity Fitness

Company Laptop

Now you can work from anywhere :)

3 Months Maternity Leave

...and 5 days Paternity Leave

Relaxed Dress Code

You need to feel comfortable at work


Additional Info

Experience Level

0 - 7 Years of Experience

Job Specialisation

General Work, Management Trainee, Others


Company Profile

Lazada Malaysia-logo-image

Lazada Malaysia

Lazada is Southeast Asia’s number one online shopping and selling destination, with a presence in Malaysia, Indonesia, Philippines, Singapore, Thailand and Vietnam. 
We are pioneering e-commerce across some of the fastest growing countries in the world by offering a fast, secure and convenient online shopping experience with a broad product offering in categories ranging from fashion, consumer electronics to household goods, toys and sports equipment
With our tremendous growth, we seek dynamic, entrepreneurial, broad-minded individuals to join us.
Hone your creativity, invent and innovate, and set your own highest standards within a nurturing, equal opportunity environment.
As a young and dynamic company, Lazada is the place for you to grow and develop your career. 

company-logo-image

Branding & Communications Senior Analyst

Lazada Malaysia

Undisclosed

Golden Triangle

Full-Time

This job is no longer available