Job Description

• Increase relevant traffic to the website and mobile app installation page
• Improve leads, app installations, and in-app purchases conversion rates
• Reduce CAC and CPL
• Increase transaction value and number of orders

• Assist in the execution of digital marketing strategies for paid social, SEO (Content) & SEM.
• Assist in monitoring and daily adjustments of paid advertising campaigns for Google, Facebook and programmatic display ads to maintain target KPI
• Perform keyword research for SEO, PPC, and SEM.
• Provide on-page technical SEO analysis and enhancements.
• Execute content marketing strategy based on user journey.
• Monitor and perform optimization for content and keyword to improve conversion rates for lead generation, app installations and in-app purchases events.
• Assist in the analysis of customer persona study.
• Identify potential content, keyword trends, and opportunities that we can take advantage off.
• Work with the marketing team to create content and ad creatives.

Job Requirements

• A minimum of 4- 5 years experience in digital marketing for e-commerce or tech industry
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for social media, SEM and PPC
• A strong understanding of ad formats in Facebook and Google
• Experience in setting up remarketing/retargeting ads
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
• Experience in running A/B testing.
• Experience in collecting and analysing data.
• The ability to source information and learn on the fly.
• An analytical and critical thinking mindset.
• Independence, drive, and ability to work in a team.
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
• Good command of English.
• An ability to multitask and perform under tight deadlines.

Company Benefits

Additional Info