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Performance Marketing Specialist

Sales and marketing
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Petaling Jaya, Selangor

About The Job

How to score goals in this role?
  • Increase relevant traffic to the website and mobile app installation page
  • Improve leads, app installations, and in-app purchases conversion rates
  • Reduce CAC and CPL
  • Increase transaction value and number of orders

You’re expected to kick butt in the following areas:
  • Assist in the execution of digital marketing strategies for paid social, SEO (Content) & SEM.
  • Assist in monitoring and daily adjustments of paid advertising campaigns for Google, Facebook and programmatic display ads to maintain target KPI
  • Perform keyword research for SEO, PPC, and SEM.
  • Provide on-page technical SEO analysis and enhancements.
  • Execute content marketing strategy based on user journey.
  • Monitor and perform optimization for content and keyword to improve conversion rates for lead generation, app installations and in-app purchases events.
  • Assist in the analysis of customer persona study.
  • Identify potential content, keyword trends, and opportunities that we can take advantage off.
  • Work with the marketing team to create content and ad creatives.

Job Requirements

You’re a great fit for this role if you have...
  • A minimum of 4- 5 years experience in digital marketing for e-commerce or tech industry
  • Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for social media, SEM and PPC
  • A strong understanding of ad formats in Facebook and Google
  • Experience in setting up remarketing/retargeting ads
  • Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing.
  • Experience in running A/B testing.
  • Experience in collecting and analysing data.
  • The ability to source information and learn on the fly.
  • An analytical and critical thinking mindset.
  • Independence, drive, and ability to work in a team.
  • Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools.
  • Good command of English.
  • An ability to multitask and perform under tight deadlines.

Our Culture


  • Positive Energy
  • Proactive in learning and asking for work
  • Act like owners

  • Believe in solutions, not excuses
  • Results driven
  • Possess relevant skillset 

  • Acknowledge failures and share experience
  • Don't reinvent the wheel
  • Always believe you can improve

  • Keep up the intensity in good times and bad times 


Do you want to be a part of a team that is revolutionizing the logistics industry? 

Lalamove is a leading last-mile intra-city delivery platform in Asia disrupting the traditional logistics industry. Through its groundbreaking mobile & desktop platform, Lalamove connects millions of customers with professional van, motorcycle, lorry and truck drivers.

We are a startup based in the vibrant and beautiful city of Hong Kong. Rapid growth within just 4 years saw us operating in over 100 cities across  Asia - China, Hong Kong, Singapore, Taiwan, Thailand and Philippines and Vietnam and our expansion plans don't stop there. We will be launching in Kuala Lumpur, Malaysia and we are in the midst of building a team of top talent! 

We revolutionise the logistics industry with innovations such as instant order matching, GPS vehicle tracking, 24/7 services and drivers rating; fulfilling customers’ moving needs and at the same time optimizing drivers and their fleet utilization. Not only does the service help fulfill customers’ business needs, it also makes our cities greener by helping drivers optimize their work which ultimately means we need fewer vehicles on the road.

We cater for millions of customers and drivers, and it is creating this scalable distributed system that makes our work interesting and keeps us on our toes.

  • 11 seconds customer - driver matching
  • 99.99% fulfillment rate
  • 55 minutes to deliver anything locally

These are just some of our achievements. We work tirelessly and keep our ego in check. There’s no slacking here at Lalamove as we keep pushing our limits in order to achieve the same goal. Micromanagement is not something we employ and each individual is accountable for their work - but this is what makes success so much more rewarding. At Lalamove, we live by our passion, grit, humility and execution.