Job Description
- Develop the overall digital marketing strategy, manage digital marketing campaigns
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company’s owned media including websites, mobile apps, and email
- Assist in managing & Optimize content for the website and social networking channels
- Develop and monitor campaign budgets
- Prepare accurate reports on our marketing campaign’s overall performance and share insights to develop optimization plans
- Coordinate with advertising and media experts to improve marketing results
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Be able to assist our customers and respond to customer requests and comments on Facebook, Website and other Social Media channels
- Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post
- Work with the team to brainstorm new and innovative growth strategies