Job Description

• Understand consumer’s journey, strategise and execute the development of relevant content across all offline and online platforms
• Develop, align and steer marketing objectives in line with seamless omni-experience while bridging gaps/identify opportunities, where possible
• Create, plan and activate campaigns and strategies to drive key brand marketing KPIs targeted towards relevant market segment
• Churn out creative copy to conceptualising creative videos, images and juggling campaign timelines
• Utilise digital technology and creativity to push the boundaries of CRM experience for loyal VIP members and drive eCommerce quality traffic and online purchases.
• Develop CRM analysis and initiatives to increase user engagement, retention and optimize cost
• Promote agility and efficiency in daily marketing operations, processes and identify appropriate indicators to monitor progress
• Develop data-driven insights and recommendations to input into strategic communications plan

Job Requirements

• Candidate must possess at least a BA, Marketing, PR, Communications or Business Degree
• At least 3 years working experience in related positions
• Good understanding of consumer marketing in a fast pace retail environment, mainly within hospitality industry
• Experience in utilizing digital and social media platforms for marketing, including engaging bloggers, key influencers, etc.
• Exhibits ability in analyzing data from market and consumer trends 
• Meticulous and ability to multi-task in a fast-paced retail environment
• Independent and innovative thinker, result oriented with strong business acumen, ability to think outside-the-box
• High level of interpersonal and communication skills to work effectively with others

Additional Info