Marketing - Digital

Full-Time

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Kuala Lumpur, Kuala Lumpur

About The Job

Understand consumer’s journey, strategise and execute the development of relevant content across all offline and online platforms
Develop, align and steer marketing objectives in line with seamless omni-experience while bridging gaps/identify opportunities, where possible
Create, plan and activate campaigns and strategies to drive key brand marketing KPIs targeted towards relevant market segment
Churn out creative copy to conceptualising creative videos, images and juggling campaign timelines
Utilise digital technology and creativity to push the boundaries of CRM experience for loyal VIP members and drive eCommerce quality traffic and online purchases.
Develop CRM analysis and initiatives to increase user engagement, retention and optimize cost
Promote agility and efficiency in daily marketing operations, processes and identify appropriate indicators to monitor progress
Develop data-driven insights and recommendations to input into strategic communications plan

Job Requirements

Candidate must possess at least a BA, Marketing, PR, Communications or Business Degree
At least 3 years working experience in related positions
Good understanding of consumer marketing in a fast pace retail environment, mainly within hospitality industry
Experience in utilizing digital and social media platforms for marketing, including engaging bloggers, key influencers, etc.
Exhibits ability in analyzing data from market and consumer trends
Meticulous and ability to multi-task in a fast-paced retail environment
Independent and innovative thinker, result oriented with strong business acumen, ability to think outside-the-box
High level of interpersonal and communication skills to work effectively with others

Our Culture

CULTURE

Most hospitality groups we know are hierarchical but in KARLS, we believe everyone is equal. Everyone stands a chance to shine and build their career with us (of course with proper guidance).

We love having fun.. all the time but we work hard.. really hard. We are willing to invest in people and the talent. With the ambition in mind, we are constantly looking for passionate individuals that share the same drive as us to grow.

ABOUT US & OUR AMBITION

We run independent restaurants and have established ourselves to be one of the pioneer in hospitality services in the industry. Our restaurants have consistently reap in awards and starting trends that now has change some of the industry landscape.
We aim to not just provide a hospitality service in our restaurants but to showcase how hospitality services can reach out to customers be it face-to-face or digitally.