Job Description

• Write effective copies that are adaptable for all online and offline mediums, including website, blog, social media, ad copies, and publications
• Work collaboratively with product managers and internal teams to develop a compelling narrative and value proposition for JurisTech’s products
• Collaborate with internal teams to develop pricing strategies, go-to-market strategies, and external outgoing customer communications
• Identify market insights from research, customer, and stakeholder interactions, and create market penetration plans to target the right audience for branding
• Create brand collaterals such as brochures, whitepapers, videos, etc. that reflect the positioning, and showcase the vision of JurisTech’s products as well as the value proposition
• Develop, monitor coordination, and execute marketing plans
• Work with the team to schedule, create, and post content for the editorial calendar, and ensure execution are in sync and according to, channel goals and best practices, for high engagement
• Plan, execute, and optimise the company’s digital marketing assets and campaigns, including Facebook, LinkedIn, Twitter, Instagram, search engine optimisation (SEO), Google AdWords, SEM, and other digital media
• Perform keyword research and analysis for SEO and SEM
• Analyse and monitor all digital marketing campaign KPIs and assess against goals
• Improve campaign efficiency and performance by analysing and optimising spending based on ROIs and insights
• Review, actively manage, and maintain the organisation’s website(s) and other online assets and sources
  
  

Job Requirements

• Bachelor’s degree in marketing/postgraduate diploma/professional degree in marketing/mass communication/journalism/media or any other related field of studies
• At least a 3-year working experience in digital marketing is preferred for this position
• Candidate must possess exceptional communication, plus strong written and verbal communication in English
• Experience in conducting SEO optimisation, keyword analysis, conversion optimisation, and content marketing
• Possess experience in using online marketing discipline (email marketing/paid search/affiliate marketing and social media). Knowledge in running Facebook Ads and Google Ads is an added advantage
• A strong understanding of ad formats in Facebook and Google, and experience in using social media tools are preferable
• Certificate in Google Ads and experience in journalism are a plus.
• Possess strong fundamentals in digital communication and marketing
• Experience in creating and delivering compelling presentations

Company Benefits

Additional Info