Job Description

• Develop and manage digital marketing campaigns 
• Oversee a social media strategy 
• Manage and maintain the organisation’s website(s) 
• Write and optimise content for the website and social networking accounts such as LinkedIn, Facebook, Twitter, etc. 
• Creating and executing E-mail based marketing campaigns 
• Track and analyse website traffic flow and provide regular internal reports 
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, generating leads and leads conversion, marketing communication and building brand image 
• Continually work on the Search Engine Optimization of the website(s) 
• Fix any errors or bugs in online content 
• Edit and post videos, podcasts and audio content to online sites 
• Arrange webinars and webcasts 
• Create online banner adverts 
• Write copy for email marketing campaigns 
• Identify new trends in digital marketing, evaluate new technologies 
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers 
• Work on printed material to supplement online products 
• Attend networking events 

Job Requirements

• Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job 
• Speaking skills 
• Video editing skills would be an added advantage 
• Graphic design skills can be helpful. 
• Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of WordPress or any other platforms, strong knowledge of search engine optimization. Advanced Word and Powerpoint skills would be an advantage 
• Understand and able to use Google Analytics, Google AdWords, SEO, PPC, Google AdWords, Content Management Systems, etc. 
• Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines 
• Should be highly up-to-date with advances in web technology 
• Must know all about social networking and viral marketing campaigns 
• Must be able to think creatively about innovative approaches to marketing. 
• Bachelor’s Degree in advertising and/or marketing (or a professional marketing qualification) 
• Self-Motivated, 
• Goal-Oriented 
• Attention to Detail 
• 1 – 4 years experience in digital communications and marketing  

Additional Info