Job Description

• Create and design digital marketing campaigns to effectively promote client companies, products, ideas, or brands based on the client’s advertising objectives.
• Monitor and advise departments on current campaigns, informing them on aspects of campaigns which are most and least effective, and tweaking them for best performance.
• Provide the business development and marketing teams with insights of data including demographics and psychographics via analytical tools and industry research.
• Determine the effectiveness of marketing campaigns internally and for clients by analysing page clicks, keyword hits, search engine traffic, and other data.
• Ensuring clients banners are up accordingly for all required campaigns.
• Create detailed reports showing the overall performance of campaigns, the cost, and outlining the timetables and schedules for online marketing campaigns.
• Study market conditions to access the potential sales of services and leverage on rising opportunities.
• Able to analyse qualitative data, trends, strategies and competition aiming at increasing competitiveness.
• Responsible for mining for insights from digital data and translating these insights into actionable recommendation strategies.
• Optimise marketing communication and content marketing strategies.
• Day to day use tools for website analytics, keyword research, competitor monitoring and content/digital trends.
• Interpret data, formulate reports, make recommendations and implement best practices.

Job Requirements

• A Bachelor’s Degree in Computer Science/Information Technology, Marketing, Digital Marketing, Business Administration, or related field. 
• Minimum one-year experience in marketing or sales. 
• Excellent in written and spoken English.
• Able to speak clearly, confidently and persuasively.
• Strong analytical, organizational, and creative thinking skills with great attention to details.
• Knowledge of data analysis and report writing.
• Strong understanding of search engine marketing (SEM), paid advertising and social media marketing in order to create attention-getting online campaigns.
• Proficient in mathematics to analyse the cost of campaigns compared to how many people are responding to those campaigns. 
• Strong time management skills to meet specific marketing schedules. 
• Preferably Senior Executive specialized in Digital Marketing or equivalent. 

Company Benefits

Additional Info