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Digital Analyst

Sales and marketing
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KL Eco City, Kuala Lumpur

About The Job

JOIN US and be part of our amazing team here at INFLUASIA which operates WORLD OF BUZZ (WOB), Lobak Merah and NOODOU media platforms. As Malaysia's leading digital media group, we serve and engage with millions of audience monthly! 

Responsibilities include, but may not be limited to:

  • Create and design digital marketing campaigns to effectively promote client companies, products, ideas, or brands based on the client’s advertising objectives.
  • Monitor and advise departments on current campaigns, informing them on aspects of campaigns which are most and least effective, and tweaking them for best performance.
  • Provide the business development and marketing teams with insights of data including demographics and psychographics via analytical tools and industry research.
  • Determine the effectiveness of marketing campaigns internally and for clients by analysing page clicks, keyword hits, search engine traffic, and other data.
  • Ensuring clients banners are up accordingly for all required campaigns.
  • Create detailed reports showing the overall performance of campaigns, the cost, and outlining the timetables and schedules for online marketing campaigns.
  • Study market conditions to access the potential sales of services and leverage on rising opportunities.
  • Able to analyse qualitative data, trends, strategies and competition aiming at increasing competitiveness.
  • Responsible for mining for insights from digital data and translating these insights into actionable recommendation strategies.
  • Optimise marketing communication and content marketing strategies.
  • Day to day use tools for website analytics, keyword research, competitor monitoring and content/digital trends.
  • Interpret data, formulate reports, make recommendations and implement best practices.

Job Requirements

  • A Bachelor’s Degree in Computer Science/Information Technology, Marketing, Digital Marketing, Business Administration, or related field. 
  • Minimum one-year experience in marketing or sales. 
  • Excellent in written and spoken English.
  • Able to speak clearly, confidently and persuasively.
  • Strong analytical, organizational, and creative thinking skills with great attention to details.
  • Knowledge of data analysis and report writing.
  • Strong understanding of search engine marketing (SEM), paid advertising and social media marketing in order to create attention-getting online campaigns.
  • Proficient in mathematics to analyse the cost of campaigns compared to how many people are responding to those campaigns. 
  • Strong time management skills to meet specific marketing schedules. 
  • Preferably Senior Executive specialized in Digital Marketing or equivalent. 

Our Culture


INFLUASIA consist of Malaysia's most prominent digital publications namely WORLD OF BUZZ, Lobak Merah and NOODOU driven to inform, entertain, inspire and ultimately engage with the mass public. The company plans on growing beyond their current formidable reach of over 200 million users on social media and more than 23 million readers on their portals per month to ensure that INFLUASIA will remain a key player in the digital media industry. 

The company first started out from WORLD OF BUZZ (WOB), which is currently Malaysia's largest English Social News site, serving and engaging with millions of audience monthly! We are the #1 lifestyle & entertainment news portal in Malaysia supported by a strong team of young (and talented) adults!

We’re a company growing at a rapid pace that started humbly and is fueled by an impressive team of young and talented adults! Both co-founders, Chris and Michelle are awarded the achievement of Forbes 30 Under 30 and being part of the team will present a golden opportunity to work directly with them. 

Hence, we are seeking enthusiastic individuals who are keen to help grow this company together!

Are you creative, passionate and exceptional in writing? 
Fun, witty and have a go-getter attitude in whatever you do?
Or are you able to deliver and close powerful sales pitches? 

Then we want you! 


  • Awesome office and pantry!
  • Work alongside founders and management
  • Outstanding efforts are highly valued, recognized and rewarded
  • Random, fun initiatives and activities. We work hard, but we party hard too!
  • Opportunity to be part of our video shoots as casts and be 'femes'
  • Attend exclusive media events with special invites and privileges
  • Young, fun & fast-paced working culture and environment
  • Company lunch and outings