Senior Marketing Executive

IFV GROUP SDN BHD

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Undisclosed

Sunway Geo Avenue, Subang

Full-Time

Job Description

Malaysia’s New Delicious Brand - and one of the fastest-growing homegrown brands!

MyLaksa was founded on a mission to make sure that everyone can have a taste of Penang wherever they are and what better dish to bring forward than the iconic Penang Asam Laksa as our Signature dish. (Of course using the original recipe!) We are committed in creating the most KAW eating experience for our customers by serving fast, delicious, value-for-money Penang Asam Laksa in a casual environment.

Committing to our mission, we are moving at a high pace, breaking rules along the way, opening 10 outlets in 9 states within the first year of the brand's inception! The only constant here in MyLaksa is "change", and change is the heartbeat of our growth! If you're in, keep on reading!

As a full-time Senior Marketing Executive, you’re the voice of our in house F&B brands! Your mission is to materialize the vision of the brands!

You're responsible for creating the awareness and uplifting the value of all our brands. You’ll play an essential role in the strategy, conception, and production of exciting marketing ideas, products, and services for all in house brands. You will need to bring exceptional creative thought and craft to your work, developing, delivering and materializing ideas, bringing more new exciting brands to the public!

You will craft powerful plans and strategies in line with our unique branding, to our targeted brand audience. With a love for developing creative marketing strategies, you will aim to take our audience on a seamless brand journey across all touchpoints. In addition to strong design sense and skills, the ability to strategically approach and manage projects to ensure flawless delivery is a must.

Working in a fast pace F&B environment that seeks to inspire and have fun with creative problem solving and production, you will find yourself engaged in many different types of creative work in the F&B world!

Main Responsibilities:

Sales

Establish a strategic marketing plan for nationwide outlets based on past performance and/or market forecasts.
Develop creative promotional materials, copywriting, advertisement, and other marketing-related projects in line with the company’s brand strategy.
Supervise PR, Digital Advertising and Creative agencies to ensure marketing campaigns come to fruition.
Work within the department budget to develop cost-effective marketing plans for each campaign.
Track all marketing and sales data and create a detailed database and written report.
Detailed analysis of sales data and trends to identify areas of improvement.
Communicate with Operations, Training, and Purchasing department to ensure marketing objectives are delivered clearly and provide support to ensure targets are achieved.
To involve and assist in R&D function for limited-time offerings and seasonal offerings.
Work closely with the Operations team, and assist them on any inquiries and issues pertaining to Marketing & Sales.

Campaign/Events

Plan and execute marketing campaigns/events/collaborations: New product, promotion, festive, outlet openings, mall initiatives, and collaborations.
Craft copy for all campaign/event collaterals.
Measure and produce campaign performance reports during and after the campaign period.
Liaise with media for company events, press conference & food review.
Secure sponsorship to assist with the publicity and funding of marketing projects
Plan & managing company events

Digital

Plan and manage Social Media pages to create brand awareness and retain customer loyalty: Content (including ads) and active customer engagement.
Respond to customers’ feedback/inquiries in a timely manner.

Job Requirements

Qualifications:

An Open & Creative mind and Young heart
Passionate in F&B Marketing and good in numbers & analysis!
At least 4 years of Marketing experience in Retail/F&B/Related industries
Strong analytical skill & you love data!
Good to have strong software skills in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Acute sensibility with graphic design elements, ie color, layout, composition, typography
Strong digital and social media skills - familiar with digital publishing and software
An exceptional eye for design + detail - translating that efficiently and effectively to quality visuals!

There are a few key elements expected in order for you to excel in this role:

You love playing an important role in an exciting and fast-growing company!
Be a team player with an open, honest, and straight-forward style of communication
Highly committed and have a proactive, ‘can-do’ attitude
Be willing to hit the ground running and meet deadlines in a fast-paced F&B environment!
You're in it for the long haul. We keep our performers. Loyalty and integrity mean a lot to us.
Your command of English & Bahasa Malaysia. Your ability to communicate and write clearly is expected.
The position offered will depend on experience.

*** Please include your asking salary in your resume.
*** We normally receive a lot of applications for a marketing role. Those who have stood out, are normally those who do something out of the box. So, be creative and show us why you deserve it!

Company Benefits

Company Outings

Fun activities? YES LET'S GO!

Dress like a Rockstar!

Business Casual attire will do!

Stocked Pantry

Food? Checked. Snack? Checked. Coffee? Checked. We believe food should never be more than a 1-minute walk away from your workstation.

Subsidized Parking

Being IFV-ians, you will get travel allowance to subsize your parking and daily commute!

Fun Office Culture

Be ready to laugh non-stop. All our hires are screened & certified with Happiness Test & Laughing Test.

Medical Benefits

We know there's bad day for everyone of us. Fret not, we do have a subsidy for all :)

Additional Info

Experience Level

1 - 7 Years of Experience

Job Specialisation

Key Account / Relationship Management, Retail Sales, Telesales / Telemarketing

Company Profile

IFV GROUP SDN BHD

IFV Group Sdn Bhd is a purpose-driven organization founded by dynamic Malaysian Food and Beverage entrepreneurs. We're the people behind MyLaksa & Hong Kong 8 AM!

Being the principal of multiple F&B brands operating restaurants in various malls, we're working towards bringing more iconic multi-concept F&B and Lifestyle brands to the region.

IFV Group continuously works towards redefining the F&B landscape by providing a visionary platform for entrepreneurs to grow their brands and build a sustainable ecosystem for the industry. We seek to communicate value and substance in its offerings as much as the novelty - it endeavors to instill unique twists to every dining experience to ensure that every experience is one to remember.

We're targeting for rapid expansion and more brands to come, we're looking for talents with Passion & Innovation, energetic, positive-thinking, foodie-candidate to join our growing family!

Senior Marketing Executive

IFV GROUP SDN BHD

Undisclosed

Sunway Geo Avenue, Subang

Full-Time

This job is no longer available