Senior Digital Marketing Executive

IFV GROUP SDN BHD

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RM 3500 - RM 4200

Sunway Geo Avenue, Subang

Full-Time

Job Description

MyLaksa, Malaysia’s New Delicious Brand - and one of the fastest-growing homegrown brands!

MyLaksa was founded on a mission to make sure that everyone can have a taste of Penang wherever they are and what better dish to bring forward than the iconic Penang Asam Laksa as our Signature dish. (Of course using the original recipe!) We are committed in creating the most KAW eating experience for our customers by serving fast, delicious, value-for-money Penang Asam Laksa in a casual environment.

Committing to our mission, we are moving at a high pace, breaking rules along the way, opening 10 outlets in 9 states within the first year of the brand's inception! The only constant here in MyLaksa is "change", and change is the heartbeat of our growth! If you're in, keep on reading!

As a full-time Senior Digital Marketing Executive, you’re the voice of our in house F&B brands! Your mission is to materialize the vision of the brands!

You're responsible for creating the brand awareness and uplifting the value of all our brands. You’ll play an essential role in the strategy, conception, and production of exciting marketing ideas, products, and services for all in house brands. You will need to bring exceptional creative thought and craft to your work, developing, delivering, and materializing ideas, bringing more new exciting brands to the public!

You will craft powerful plans and strategies backed by data in line with our unique branding, to our targeted brand audience. With a love for developing creative marketing strategies, you will aim to take our audience on a seamless brand journey across all touchpoints. In addition to strong design sense and skills, the ability to strategically approach and manage projects to ensure flawless delivery is a must.

Working in a fast pace F&B environment that seeks to inspire and have fun with creative problem solving and production, you will find yourself engaged in many different types of creative work in the F&B world!

Main Responsibilities:

Promote the company’s digital presence and brand awareness.
Propose, plan, buy, and manage digital ads, website and social media pages to create brand awareness.
Measure and analyze the effectiveness of digital marketing campaigns through key digital marketing metrics (eg: LTV, CPM, CPL, CAC & etc) and analytic tools (eg: Facebook/Instagram Insight, Google Analytics & etc)
Learn and deploy the latest and relevant digital marketing strategies backed by data.
Drive SEO and digital marketing campaigns to increase traffic and enhance the marketing funnel through social media platforms and websites
Create & manage the creative assets, including but not limited to videos, brochures, EDMs, articles, blogs, social media posts, etc.
Perform data analysis for campaign improvement & optimization.
Communicate & Collaborate with internal and external stakeholders to effectively deliver marketing strategies.
Respond to customers’ feedback/inquiries in a timely manner.

Job Requirements

An OPEN mind and YOUNG heart
Passionate in F&B Marketing & with at least 4 years of digital marketing experience
Data-centric & Strong analytical skill
Meticulous, analytical and attention to details, with familiarity and insights on digital marketing and content marketing trends
Strong digital and social media skills - familiar with digital publishing and software
Copywriting skills: You need to devise and edit content for various digital platforms. Copywriting may well be an integral part of the job
Understand and able to use Google Analytics, Google AdWords, SEO, PPC, Google AdWords, Content Management Systems, WordPress, etc.
Good to have strong software skills in Adobe Creative Suite (Photoshop, InDesign, Illustrator)

There are a few key elements expected in order for you to excel in this role:

You love playing an important role in an exciting and fast-growing company!
Be a team player with an open, honest, and straight-forward style of communication
Highly committed and have a proactive, ‘can-do’ attitude
Be willing to hit the ground running and meet deadlines in a fast-paced F&B environment!
Required language(s): English, Bahasa Malaysia
The position offered depends on experience.
Interns are welcome for exciting internship experience!

Salary Range:
RM 3500 - RM 4000

Company Benefits

Company Outings

Fun activities? YES LET'S GO!

Dress like a Rockstar!

Business Casual attire will do!

Stocked Pantry

Food? Checked. Snack? Checked. Coffee? Checked. We believe food should never be more than a 1-minute walk away from your workstation.

Subsidized Parking

Being IFV-ians, you will get travel allowance to subsize your parking and daily commute!

Fun Office Culture

Be ready to laugh non-stop. All our hires are screened & certified with Happiness Test & Laughing Test.

Medical Benefits

We know there's bad day for everyone of us. Fret not, we do have a subsidy for all :)

Additional Info

Experience Level

1 - 7 Years of Experience

Job Specialisation

Business Development, General Sales, Key Account / Relationship Management

Company Profile

IFV GROUP SDN BHD

IFV Group Sdn Bhd is a purpose-driven organization founded by dynamic Malaysian Food and Beverage entrepreneurs. We're the people behind MyLaksa & Hong Kong 8 AM!

Being the principal of multiple F&B brands operating restaurants in various malls, we're working towards bringing more iconic multi-concept F&B and Lifestyle brands to the region.

IFV Group continuously works towards redefining the F&B landscape by providing a visionary platform for entrepreneurs to grow their brands and build a sustainable ecosystem for the industry. We seek to communicate value and substance in its offerings as much as the novelty - it endeavors to instill unique twists to every dining experience to ensure that every experience is one to remember.

We're targeting for rapid expansion and more brands to come, we're looking for talents with Passion & Innovation, energetic, positive-thinking, foodie-candidate to join our growing family!

Senior Digital Marketing Executive

IFV GROUP SDN BHD

RM 3500 - RM 4200

Sunway Geo Avenue, Subang

Full-Time

This job is no longer available