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Field Marketing Specialist

IFV GROUP SDN BHD
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RM 3500 - RM 4500

Sunway Geo Avenue

Full-Time

Job Description

MyLaksa, one of the fastest-growing homegrown brands in Malaysia!

MyLaksa was founded on a mission to make sure that everyone can have a taste of Penang wherever they are and what better dish to bring forward than the iconic Penang Asam Laksa as our Signature dish (using the original recipe!) We are committed to creating the most KAW eating experience for our customers by serving fast, delicious, value-for-money Penang Asam Laksa in a casual-dining environment.

Committed to our mission, we are moving at a high pace, breaking rules along the way, opening 10 outlets in 9 states within the first year of the brand's inception! The only constant here in MyLaksa is "change", and change is the heartbeat of our growth! If you're in, keep on reading...

We are looking for a Field Marketing Specialist who is outgoing and full of energy! You will be the key to determining what makes the brand tick, and how to further engage our customers with targeted marketing tactics.

You must have a passion for marketing, the ability to strike a chord with people, and understand the customers' needs. Your role would be to survey, research, analyse and stay updated with the latest trends happening in the food & beverage industry. As this is a results-oriented role, you are expected to develop innovative strategies that will help in achieving the organisation's goals and objectives.

You have to be a person who loves being on the road! Travelling all across Malaysia would be a key part of your role in order to execute on-ground activations and carry out your marketing development tasks. Aside from working to achieve targets with the Marketing Team, you will also be expected to collaborate across the board with other internal teams, when needed. Last but not least, be able to work independently and enjoy the work that you do!

Main Responsibilities:

  • Identify new business opportunities through research and analysis of market trends.
  • Understand the preferences of the customers, to conduct analysis of products and to closely monitor the competitor's strategies.
  • Create and implement a marketing plan that devises how to grow the business across the region through on-ground activation and local store marketing.Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimisation, advertising, events planning etc.)
  • Carry out on-ground activities that contribute directly to either brand awareness or sales, or both.
  • Utilise our various marketing tools and assets to drive relevance with our priority audiences and deliver an outstanding brand consumer experience across all relevant opportunities & initiatives.
  • Research new market segments to launch new/existing products in those areas to ensure an increase in sales.
  • Build and develop relationships with credible and relevant Key Opinion Leaders to further push the organisation’s branding agenda.
  • Gather feedback where applicable and propose workable solutions to problematic areas.


Job Requirements

Job Requirements:

  • An OPEN mind and a YOUNG heart
  • At least 2-5 Year(s) of working experience in the related field is required for this position, with a proven background in negotiation, partnerships & project management. 
  • Required Skill(s): MICROSOFT WORD, EXCEL, POWERPOINT and can easily adapt to using new technologies where needed.
  • Must have a strong written, presentation and verbal skills with good attention to detail.
  • Have a results oriented mindset, supported by strong analytical, prioritisation and organisational skills.
  • Preferably an executive specialised in Food/Beverage/Restaurant Industry or equivalent, with an excellent understanding of food & beverage services within the region.
  • Comfortable with a substantial amount of road travel (50-80% of the time estimated) with own transportation.
  • Sociable and outgoing; comfortable interacting with consumers of varying ages and backgrounds and able to work independently when required.

There are a few key elements expected in order for you to excel in this role:
  • You love playing an important role in an exciting and fast-growing company!
  • Be a team player with an open, honest, and straight-forward style of communication
  • Highly committed and have a proactive, ‘can-do’ attitude
  • Be willing to hit the ground running and meet deadlines in a fast-paced F&B environment!​
  • Required language(s): English, Bahasa Malaysia
  • The position and salary offered depends on experience. 

Salary Range:
RM 3500 - RM 4500


Company Benefits

Company Outings

Fun activities? YES LET'S GO!

Dress like a Rockstar!

Business Casual attire will do!

Stocked Pantry

Food? Checked. Snack? Checked. Coffee? Checked. We believe food should never be more than a 1-minute walk away from your workstation.

Subsidized Parking

Being IFV-ians, you will get travel allowance to subsize your parking and daily commute!

Fun Office Culture

Be ready to laugh non-stop. All our hires are screened & certified with Happiness Test & Laughing Test.

Medical Benefits

We know there's bad day for everyone of us. Fret not, we do have a subsidy for all :)


Additional Info

Experience Level

1 - 15 Years of Experience

Job Specialisation

Advertising & Branding, Digital Marketing, Merchandising / Buyer


Company Profile

IFV GROUP SDN BHD-logo-image

IFV GROUP SDN BHD

IFV Group Sdn Bhd is a purpose-driven organization founded by dynamic Malaysian Food and Beverage entrepreneurs. We're the people behind MyLaksa & Hong Kong 8 AM!

Being the principal of multiple F&B brands operating restaurants in various malls, we're working towards bringing more iconic multi-concept F&B and Lifestyle brands to the region. 

IFV Group continuously works towards redefining the F&B landscape by providing a visionary platform for entrepreneurs to grow their brands and build a sustainable ecosystem for the industry. We seek to communicate value and substance in its offerings as much as the novelty - it endeavors to instill unique twists to every dining experience to ensure that every experience is one to remember.

We're targeting for rapid expansion and more brands to come, we're looking for talents with Passion & Innovation, energetic, positive-thinking, foodie-candidate to join our growing family!


company-logo-image

Field Marketing Specialist

IFV GROUP SDN BHD

RM 3500 - RM 4500

Sunway Geo Avenue

Full-Time

This job is no longer available