Job Description

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments in Hong Kong.
• Translate marketing peripherals and assets into local language, while maintaining the original idea and message
• Execute of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Job Requirements

• Fluency in English reading, writing and comprehension skills
• Native Mandarin communicator
• Excellent active listening skills
• Highly organized and meticulous with a strong attention to detail, yet not nitpicky
• Demonstrates strong critical thinking skills and able to display good judgement and decision-making
• Able to solve problems creatively
• Able to work autonomously and interdependently with the team without guidance or “hand holding”, yet not uncommunicative and operating in a silo
• Demonstrates integrity and focuses on great customer experience
• Able to communicate instructions and feedback clearly and directly
• Able to accept feedback critically and apply with good judgement
• Demonstrates flexibility and adaptability to changing work flows and responsibilities
• Passionate about peak performance and actively works on improving their mental and physical performance consistently
• Able to work within tight deadlines and meets or exceeds targets
• Fast learner

• 3+ years as a digital marketer
• Strategized and built content funnels
• Worked with a DTC brand
• Has a strong grasp of marketing fundamentals and content strategies

• Bachelor’s degree with majors in Communication, Marketing, Business, or Economics; or equivalent work experience required

• Self-starter. Have started personal projects and seen it to completion with relative success
• Able to give and take feedback well
• Does some form of exercise at least 3 times a week
• Great leadership qualities
• Remote working experience with a team

Company Benefits

Additional Info