Job Description

• Support the development of strategic marketing plans to aggressively meet business goals towards achieving the vision of becoming the world’s first community-driven home care Superbrand
• Manage Homage’s social media presence and community (Facebook, Instagram, LinkedIn etc.) by responding to queries, curating and creating content
• Work in tandem with the Growth and Marketing team to initiate, craft and spearhead performance marketing and content campaigns via a metrics-driven approach
• Support monthly, quarterly and annual planning and reporting; gather, track and analyse marketing metrics on a periodic basis to inform management decisions
• Execute on or work with the design team to create content for digital marketing campaigns (EDMs, blogs) and marketing collateral for various purposes (sales, recruitment, product introductions)
• Support PR initiatives and partner engagements to showcase stories about Homage, our customers and Care Professionals; assist with video/photo shoots and events
• Perform market research on industry trends and the competitive landscape to support thought leadership materials and overall firm strategy

Job Requirements

• Passion for all things Homage. You’re driven by our core mission and motivated by the impact of our services and platform
• 1 – 3 years’ experience in growth, marketing or related role; BA/BS degree or relevant work experience in-lieu
• Experience working in a fast-paced and high-growth environment; Prior experience working at startups and in the internet/consumer space preferred. Technology or lifestyle brands welcome.
• Excellent communication (written and verbal skills); a keen visual sense with an eye for detail and a quick wit
• An integrated marketing mindset, passion for storytelling through multiple media types (visual and written)
• Proficiency in media platforms and on/offline channels, market and industry trends, SEO/SEM/online media, social (organic and paid, content) experiential, advertising & content (channel-agnostic creative strategy, production of various formats, best practices), measurements (analytics and benchmarks) and community/passion-point based marketing
• Strong project management skills with an ability to multi-task, work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
• Experience launching community initiatives (e.g. copywriting, graphic design, EDMs, launching influencer programs, creating event series)​
• Comfortable functioning individually and as a team
• Proficient and comfortable with adopting technology and software tools (Microsoft Office, web/mobile applications etc.)

• You are a natural storyteller with the ability to distill complex concepts into a simple yet compelling story; you have natural collaboration and bridge-building skills
• You love social media and are a natural evangelist; sharing and getting the word out is your staple
• Existing connections in the PR and media space in Malaysia
• Proficiency in Chinese and/or Malay is a strong bonus

Additional Info