Job Description

• Planning, managing and delivering integrated marketing programmes and campaigns, incorporating both offline and online media. Monitoring and reporting the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
• Idealization and creation of collateral, distributing them in various media and social platforms and measuring its impact and effectiveness. Accountable for managing the key content platforms in the target market.
• Build brand awareness, generate and nurture leads and traffic into multiple media platforms. Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads. 

Job Requirements

• At least 5 years of relevant marketing experience, both on strategic planning and execution. Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels for brand awareness, user acquisition, conversion, retention etc.
• Results-oriented and data-driven - Proven track record of success in utilizing data to create impactful marketing campaigns and meeting business objectives. 
• Familiar with Facebook Business Manager, Google Ads Manager, HubSpot and other tools relevant for social media marketing and analytics 

Additional Info