Job Description

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and events for Branding and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, event management, publicity, offline lead generation campaigns, copywriting, performance analysis, and much more
• Build strategic relationships and partner with key industry players, agencies, media and vendors
• Plan marketing budget and allocate/invest funds wisely
• Engage with existing clients for co-branding events and promotions
• Finalize designs and ordering of merchandises and collaterals for various usage
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Initiate, study and implement key marketing tactics
  
  

Job Requirements

• BS/MS degree in marketing or a related field
• At least 2 to 3 years of work experience
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in marketing and measurement
• Experience in B2B Marketing would be a huge plus

Additional Info