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Digital Marketing Specialist [E-Sports]

Recruitment Firm
Sales and marketing
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Desa Park City, Kuala Lumpur

About The Job

  • Plan, and execute digital marketing strategies and campaigns, including content, social media, display advertising, email, instant messaging, search engine marketing
  • Configure, manage, optimize and generate reports using web analytics services (Google Analytics, WebTrends, CNZZ, heatmap tracker etc.)
  • Track, measure, generate reports and optimize paid marketing campaigns with data-driven approaches (e.g. split testing, A/B testing etc.)
  • Design and optimize lead funnels to maximize conversions, by optimising targeting, copy and messaging
  • Update, optimize and maintain lead page (landing page) to improve conversion
  • Support the development of marketing customer database
  • Collaborate with marketing team mates to maintain and upgrade marketing performance and ROI
  • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead

Job Requirements

  • Diploma/Bachelor Degree in Marketing or relevant field
  • Good interpersonal, communication, analytical mindset, negotiation skills, innovative thinking and versatile ability to work in a team and work independently
  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Minimum 1-2 years hands-on experience with planning, building, optimizing paid search and social media campaigns
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytic tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • In-depth knowledge of various paid channels and technologies including re-targeting, social media advertising, paid search, programmatic advertising etc.
  • Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Minimum 1 years hands-on experience with planning and executing of instant messaging campaigns including WeChat, WhatsApp and Telegram
  • Fluent in spoken and written English and Chinese
  • Possess some skill and experience in writing advertising copy (professionally and creatively)
  • Minimum 1-2 years experience in click funnels and social media lead generation solutions
  • Good understanding of SEO & minimum 1-year experience with SEM, including keyword research
  • Excellent organizational and time-management skills, communications & interpersonal skills
  • Proactive and consistently aligned with our company's objective and vision
  • Can-do and a will-do attitude

Our Culture


Our objective is to help employers look for candidates who match the job requirements, and at the same time, we're helping candidates look for a company that really match their profile and character.

*Do note that since we are a recruitment firm, the job openings listed here are posted on behalf of our clients who are hiring. So if you are interested in any of the vacancies, feel free to apply to them and we will get in touch with you soon! 


As the headhunting arm of one of the top job portal platforms in Malaysia (i.e. WOBB), Hiredly aspires to bring the best of today's talent right to your company's doorstep. Hiredly boasts to have an exclusive database of young, talented and passionate jobseekers who are eager to make an impact in the workplace. Emphasizing on our strengths, we specialize our services to recruit junior and mid level talents because we believe that they are and will be the future of tomorrow.