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Assistant Brand Manager cum Brand Ambassador

Recruitment Firm
Marketing - General
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KUALA LUMPUR, Kuala Lumpur

About The Job

Job Description: 

Assistant Brand Manager (50% Time spent) 

1. Brand strategy & marketing planning: Strategize, develop and implement brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.

2. Brand activities (ATL & BTL activities): Implement and evaluate creative and effective ATL activities (media, PR, KOL and sponsorship) and BTL campaign ideas/concepts activities in line with the brand plan / global brand direction

3. Support Sales Development: Work closely with sales and trade‐marketing function to develop channel by channel marketing activities covering products, packages, merchandising and promotions

4. Market Intelligence & Insights: Leverage different resources (agencies, brand companies, sales) to collect market intelligence and competitive information

5. Consumer A&P Management: Monitor and control A&P spend to be in line with the agreed brand plan in cooperation with the finance team

6. Identify and engage consumer communities to generate advocacy: Engage with the different targets online through digital tools as well as through offline

Brand Ambassador (50% time spent)
- mentoring experience, building relationships with key influencers and stakeholders, supporting implementation of local brand strategy and all activations; assist in business development and new opportunity sourcing.

Job Requirements

Knowledge and Skills Requirements:
 Degree holder with formal business qualifications or equivalent
 Minimum 3 years working experience in marketing, experience in public relations, and has a good media and social network 
 Excellent training & communication skills, passion for sharing
 Competency in spoken and written English is a must. Mandarin, Cantonese and Chinese dialects is an advantage (+ French earns extra points)
 Experience in wine & spirits, bartending, or female lifestyle related industry is an advantage
 Energetic, confident and proactive individual with good organizational and time management skills
 Excellent strategic planning and analytical skills
 Strong effectiveness, result orientation and strong ability to adapt to change
 High level of self‐motivation, energy and passionate about the job
 Active on social media
 A team player with excellent interpersonal and communication skills
 Computer literate and familiar with digital marketing

Our Culture


Our objective is to help employers look for candidates who match the job requirements, and at the same time, we're helping candidates look for a company that really match their profile and character.

*Do note that since we are a recruitment firm, the job openings listed here are posted on behalf of our clients who are hiring. So if you are interested in any of the vacancies, feel free to apply to them and we will get in touch with you soon! 


As the headhunting arm of one of the top job portal platforms in Malaysia (i.e. WOBB), Hiredly aspires to bring the best of today's talent right to your company's doorstep. Hiredly boasts to have an exclusive database of young, talented and passionate jobseekers who are eager to make an impact in the workplace. Emphasizing on our strengths, we specialize our services to recruit junior and mid level talents because we believe that they are and will be the future of tomorrow.