Job Description: 

Assistant Brand Manager (50% Time spent) 

1. Brand strategy & marketing planning: Strategize, develop and implement brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.

2. Brand activities (ATL & BTL activities): Implement and evaluate creative and effective ATL activities (media, PR, KOL and sponsorship) and BTL campaign ideas/concepts activities in line with the brand plan / global brand direction

3. Support Sales Development: Work closely with sales and trade‐marketing function to develop channel by channel marketing activities covering products, packages, merchandising and promotions

4. Market Intelligence & Insights: Leverage different resources (agencies, brand companies, sales) to collect market intelligence and competitive information

5. Consumer A&P Management: Monitor and control A&P spend to be in line with the agreed brand plan in cooperation with the finance team

6. Identify and engage consumer communities to generate advocacy: Engage with the different targets online through digital tools as well as through offline
activities

Brand Ambassador (50% time spent)
- mentoring experience, building relationships with key influencers and stakeholders, supporting implementation of local brand strategy and all activations; assist in business development and new opportunity sourcing.

Knowledge and Skills Requirements:
 Degree holder with formal business qualifications or equivalent
 Minimum 3 years working experience in marketing, experience in public relations, and has a good media and social network 
 Excellent training & communication skills, passion for sharing
 Competency in spoken and written English is a must. Mandarin, Cantonese and Chinese dialects is an advantage (+ French earns extra points)
 Experience in wine & spirits, bartending, or female lifestyle related industry is an advantage
 Energetic, confident and proactive individual with good organizational and time management skills
 Excellent strategic planning and analytical skills
 Strong effectiveness, result orientation and strong ability to adapt to change
 High level of self‐motivation, energy and passionate about the job
 Active on social media
 A team player with excellent interpersonal and communication skills
 Computer literate and familiar with digital marketing