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Event Marketing Manager - Social, Sales & Digital

Sales and marketing
Full-time
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Bangsar, Kuala Lumpur

About The Job

In addition you will learn about:

  • Develop a marketing schedule of promotional activity surrounding an event, designed to engage attendees, sponsors and other event participants 
  • Manage inquiries from potential customers in North and Latin American markets regarding events in your portfolio and manage converting these inquiries into revenue towards the event
  • Direct research resourced towards the development and improvement of databases supporting each event in your portfolio, scheduling research actions to best support event target market segments 
  • Devise market segmentation strategy for targeted industry events
  • Guide database research teams, extract and manage targets from existing database
  • Collaborate on event messaging and digital content strategy, deploy various creative email marketing tactics
  • Manage inquiries and close engagement gaps, launch any multi-channel marketing strategy for event including strategic partnerships, digital media and public relations, 
  • Verbally pitch course content and benefits to targeted prospects
  • Win registrations and manage clients expectations to course fulfillment and build lasting client relationship marketing strategies. 

Job Requirements

  • Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Advertising/Media, Mass Communications or equivalent.
  • Required language(s): English
  • At least 2 Year(s) of working experience in the related field is required for this position.
  • Required Skill(s): sales, cold calling, marketing strategy, event marketing, strategy, event management, lead generation, strategic partnership, email marketing, database monitoring, high level communication, marketing, social media
  • Preferably Senior Executive specialized in Public Relations/Communications or equivalent.
  • Research industry regulations, web-sites, associations, market reports, trade publications, whitepapers, directories, bloggers, portals, linked-in groups, vendors and suppliers to LEARN about lead generation resources and establish data sources to support campaigns. 
  • Gain competitive and market intelligence on related industry events
  • Spend on average 2-hours on the phone each and every day managing inquiries and pitching benefits of attending to prospects. 
  • The confidence to sell our events over the phone to C-Level Executives within Fortune 500 companies. 
  • Responsible for the content writing, creation and delivery of promotional email campaigns to our targeted database to promote the benefit of attending our events.
  • A GREAT verbal and written business skill
  • Grow and maintain an accurate CRM Database
  • Create multi channel marketing that fits the business

Our Culture

OUR VALUES

Working as a unified team, we contribute to the growth and profitability of BOSCO by providing our customers with the tools and training necessary for job excellence and career advancement.
Continuous Learning & Development contributes to the success of BOSCO by partnering with our associates and leaders to drive learning that is strategic, measureable, and effective.
 

WHAT WE DO

 
We are corporate training provider offering customized professional consulting services within and outside of Malaysia.
 
Our be spoke portfolio includes workshops and conferences across all industry sectors with leading technical experts and a combination of best-in-class traditional B2B conferences and workshops designed through cutting edge research for innovative and impact learning experiences to enhance the learning knowledge exchange networking environment.

BOSCO provides a number of professional corporate trainings for continuous learning and development in any industry and sector. Whether you require an on-going training solution or temporary project based support you can expect excellent service from our team which draws on both international experience and local expertise.
Our success is driven by consistently fulfilling our clients' expectations by way of customizing to clients' needs and achieving results. No matter which of our services you use, you can be assured of insightful, communicative and flexible training advisers 
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