Job Description

Job Requirements

• Responsible for digital platform governance on the owned website and social media platforms. To maximize audience traffic drive to H2GO representative digital platforms
• Drive strategy and approach for Search engine optimization (SEO), search engine marketing (SEM), content marketing, owned platforms such as e-commerce platforms, social media shop.
• Driving cadence to audit the digital performance across brands, identify gaps and solution alternatives to fill the gaps so as to improve the ‘metrics' optimizations required.
• Managing third-party vendors and stakeholders to develop high-performance marketing campaigns.
• Data-driven, with experience in relevant web analytics platforms
• Ensure content is fully optimized for search against relevant key words and increase organic search ranking and traffic by analysing user behaviour, further personalise and simplify user journeys on our website, which leads to higher KPI achievement (i.e. time spent, conversion).
• Continuously measures & optimizes all traffic-driving and lead management activities from both the customer and business perspective. Provides actionable insights to optimize when necessary
• Digital campaign planning and execution (season special, sales related, product launching)
• To provide a strategic digital journey to the audience
• To attract consumer with the well-organized digital user journey
• Plan, request and utilize online budget
• Other ad-hoc tasks as needed

Additional Info