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Senior SEO & Content Specialist (APAC)

Sales and marketing
Full-time
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Kuala Lumpur, Kuala Lumpur

About The Job

  • Produce and publish content in line with SEO standards (articles, blogs, web copy)
  • Manage both on-page SEO and off-page SEO for the company.
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Conduct keyword research, content auditing, content gap analysis, SEO forecasts and link building activities
  • Develop content marketing initiatives to drive traffic, engagement and high-quality leads (incl. content development, distribution, and measurement) in HK, TW & MY and potential new markets
  • Craft long-form, high-quality blog posts and other marketing material to help attract new customers 
  • Management of content calendar and channels incl. social channels & email distribution.
  • Collaborate and build a network of external content contributors

Job Requirements

  • Excellent writer who is comfortable communicating both highly technical ideas and deeply emotional user stories, deliver the complex, disparate ideas in a well structured and easy to consume way
  • Experienced in Content Distribution & Promotion (You know what content works best on which channel)
  • Strong knowledge of on-page & off-page SEO, link building, newest SEO best practices, search ranking and optimization factors, SEO metrics, data-driven SEO analysis and optimization.
  • At least 2-year experience of either SEO, content marketing or inbound marketing
  • Experience using Google Analytics, Google Search Console & SEO tools
  • Excellent English copywriting skills 
  • Ability to work independently and effectively as part of a team

Bonus
  • Strong plus of high proficiency in Chinese & SEO experience for the Chinese language
  • Content & SEO experience for HK & TW & MY
  • A personal history of blogging and publishing your thoughts online (esp. on the topics of Growth, Marketing, Data, Innovation, Business L&D etc.)
  • Basic HTML proficiency & CMS experience, particularly Webflow
  • Some experience with Adobe creative cloud (photoshop & illustrator)
  • Great knowledge of email marketing

Our Culture

OUR REGIONAL TEAMS & OUR VALUES

Our Regional Teams
We adopt the semi-remote-working model. We provide the venue for the team in the same city to work together face-to-face while our HK, TW, MY (New) team collaborate with each other closely and remotely.

Our Values

★Get Shit Done 
GMA does things that do not scale and we’ll do whatever it takes to solve the
problem and delight our community.

★Getting Better 
We should stay humble and keep learning in order to be a better person & a better team.

★Always Driving Change 
GMA strives to stay ahead of the industry and create the top-notch content & training. Driving change & Do something different is our way to achieve it.

ASIA'S 1ST GROWTH MARKETING SCHOOL

Help the 1st Growth Marketing School in Asia to expand into Malaysia market
*We are building our team in Malaysia and made the 1st hire already. If you enjoy the challenge, join us :) 

Growth Marketer Academy is the 1st growth marketing school in Asia which helped 1000+ marketers & founders in Asia. We launched the 1st Growth Marketing Bootcamp in HK & TW and also an online version for marketers in Asia. We also organized Growth Marketing Conferences &  various training for different organizations including MNC, listed co, incubators etc.

Our mission is not only to transform people into data-driven growth marketers and help the companies to adopt growth marketing but also to build the growth marketer community in Asia.

Our branches are in HK & Taiwan with footprints in Jakarta, Manila, Singapore etc. 
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