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Senior Marketing Executive

Sales and marketing
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Petaling Jaya, Selangor

About The Job

  • Support Head of Marketing to overlook digital marketing strategies and special projects — including social media management, content creation, and copywriting.
  • Build branding & public relations strategies to shape GoCar Malaysia as a homegrown car sharing platform. This includes conducting in-depth research on car sharing and urban mobility topics, understanding GoCar's consumer behaviour, and working closely with the product & design team for strategic planning to align with the brand's positioning and direction.
  • Maintain consistency in the brand's tone, voice, and style for all GoCar content and digital marketing collaterals — social media, website, smartphone application, digital.
  • Write press releases, manage media enquiries and public relations matters, and maintain connection with the media to attain press coverage.
  • Managing marketing collaterals (flyers, buntings, posters, etc.), including overlooking the ordering process and liaising with vendors and internal stakeholders.

Job Requirements

  • Bachelor’s Degree or equivalent qualification.
  • 1-2 years of work experience in a similar field required.
  • Enthusiastic and eager to learn.
  • Good communication skills.

Our Culture


At GoCar, we hire for personality over skills because we believe skills can be taught and nurtured. Having the right mindset and attitude is what sets our team in the right direction to bring GoCar to the next level.

These are some questions we may ask:
  1. Are you currently the best in your skillset?
  2. If yes, what else do you want to venture in?
  3. If no, how much are you willing to sacrifice to be better?
  4. What do you expect to learn by joining a fast-paced tech startup like GoCar?

You will be pushed to break boundaries, overworked, and made comfortable with the uncomfortable. For these reasons, we take pride in our culture of transparency, clarity, and simplicity as these are our top 3 values that have shaped the #GoCarCulture. 

Ready for a challenge? If you think you have what it takes, get in touch with us! 


GoCar Malaysia is an on-demand car sharing platform that allows you to rent a car by the hour or day via the GoCar app. As an alternative to car ownership, we are on a journey to transform the way we think about transportation to make Malaysia greener and smarter.

GoCar was established in 2015 on two simple notions — to provide flexibility to rent a car and make owning a car as an option in Malaysia. In 2016, GoCar was acquired by Mayflower Car Rental Sdn Bhd, a subsidiary of Warisan Tan Chong Holdings Berhad, to scale its fleet and expand its service nationwide.

Since 2017, GoCar have been offering various car models in its fleet to cater to different types of road trips, such as sedans, crossover SUVs, MPVs, and pickup trucks. Currently, there are GoCars available at over 230 locations across 5 states in Malaysia: Selangor, Wilayah Persekutuan, Kedah, Johor, Penang.