Job Description

• Lead digital marketing campaigns that achieve client's business goals (Conversion-Focused paid acquisition) to execution at the highest quality.
• To build, manage, promote and optimize various campaigns on the acquisition channels like social media marketing, pay per click (PPC) and media buying.
• Utilise sales-driven writing skills to produce copy that will be used for ads, creatives or landing pages.
• Conduct competitive analyses and in-depth market research in order to identify opportunities in the market.
• Creation of digital and social media reports to track KPIs and help identify key areas of improvement to maximise campaign success.
• Working to deadlines and budgets and liaise/collaborate with external partners/ designers/ copywriters.
• Any ad-hoc tasks as assigned by the superior/management.
• Assist in the formulation of strategies to build digital marketing plan for brands
• Launch optimized online adverts through Google Adwords, Facebook Ads, Instagram to increase sales leads and brand awareness.
• Manage and improve websites and Chats groups
• Plan and monitor client’s presence on social media (Facebook, Instagram)
• Prepare and schedule digital newsletters, social media postings according to the plan and distribute through various channels.
• Provide creative ideas for content marketing and update website
• Be actively involved in SEM & SEO efforts (keyword, image optimization etc.)
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Prepare campaign result and report, and propose for next improvement for new campaign

Job Requirements

• Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in Marketing, Advertising/Media or equivalent.
• Required language(s): English, Mandarin, Bahasa Malaysia
• At least 2 Year(s) of working experience in the related field is required for this position.
• Required Skill(s): Google Analytic, Facebook Ads, Google Ads, Wordpress, HTML
• Experience on Adobe Photoshop, Canvas will be a plus point.
• Preferably Junior Executive specialized in Digital Marketing or equivalent.

Additional Info