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Digital Marketing Manager

Education
Full-time
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TTDI, Kuala Lumpur

About The Job

You will: 
  • Design digital marketing roadmap that is aligned with FutureLab’s goals
  • Implement direct email marketing campaigns and analyze campaign performance while following industry policies and best practices
  • Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)
  • Establish our web presence to boost brand awareness and ensure strong and consistent messaging across all channels and marketing efforts (events, email campaigns, web pages, and promotional materials)
  • Oversee FutureLab's social media accounts 
  • Liaise with Marketing, Sales, and Product Development teams to proactively increase our market segment and increase client satisfaction through cohesive strategies
  • Suggest and implement direct marketing methods to increase profitability
  • Set, monitor, and report Team ROI and KPIs
  • Stay up-to-date with digital marketing developments
  • Monitor competition and provide ideas to stand out
  • Data-driven marketing campaigns (Social media & emails)

Job Requirements

  • Excellent command in English
  • Leadership skills with the ability to set and prioritize goals 
  • Strong team management and communication (written and verbal) skills
  • Excellent analytical and project management skills
  • Solid knowledge with Digital Marketing Tools (Google Analytics, Platform-based Social Media Analytics, Mixpanel, MailChimp, Google Keywords, Tailwind)
  • Strong understanding of how all current digital marketing channels function

Our Culture

FUTURELAB VALUES

Having a Growth Mindset: We believe that life gives you lessons, as long as you are open to receiving them. We aim to create a community where people are motivated to share and learn from each other. When you practice continuous learning, you will inevitably be teaching yourself to stay ahead and stay on top!

Creating Your Own Reality: We want to create an environment where people are empowered to approach others to get the answers they need to make informed decisions about their career. We would like to take away the overwhelming feeling of helplessness that many associates with finding a job. Our goal is not just to help you find a job, but to give you the right tools you need to build a career that you love!

Adding Value to Society: We believe that experience equals knowledge and everyone’s experience is worth sharing. We encourage people to practice open-source information sharing because you never know who your experience may help, you never know who your story may inspire. More than just sharing information, FutureLab also creates a safe environment for people to come together to attain career insights and information that could help shape your future!

ABOUT FUTURELAB

FutureLab is an edtech startup that aims to bridge the knowledge gap between education and the future workforce through their digital platform. Where students, aspiring entrepreneurs and young professionals can connect to industry mentors around the world to gain informal guidance and direction to reach their personal and professional goals.
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