Job Description

• Producing original and engaging online content (aligned with brands / value propositions) which generates active engagement, leads and brand awareness.
• Measuring and analyzing performance of online content against agreed targets using marketing automation software.
• Delivering high-quality fresh and re-purposed content which can be used in a variety of channels and formats including websites; emails; blogs; social media – LinkedIn, Twitter; newsletters; white papers / guidance papers; case studies; reports; video; info graphics; and press releases
• Developing content plans in collaboration with Product Marketing Managers and other key stakeholders supporting the overall marketing strategy
• Overseeing the marketing content weekly schedule and working with the wider content team to identify key areas of focus in support of our organisation’s content strategy
• Working alongside our SEO specialist to ensure that all online content produced is SEO optimised

Job Requirements

• Hold a Marketing and / or Communications qualification or demonstrate relevant experience in a content marketing role
• Have knowledge and understanding of the use of content marketing to drive B2B and B2C performance
• Be proficient in the use of social media, in particular, LinkedIn and Twitter, as core content channels
• Have a good understanding of writing for different audiences / personas across a range of industries
• Experience of writing SEO-optimised content to support keyword strategies

• Demonstrate a strong commercial focus and be results-driven
• Have strong verbal and written communication skills

Additional Info