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HEAD OF MARKETING

Sales and marketing
Full-time
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Kuala Lumpur, Kuala Lumpur

About The Job

REPORTING LINE: Head of Operations / Directors & Founders 

ROLE OVERVIEW:  The person in this position will monitor market trends and oversee marketing and signage activities to ensure the right message is delivered in support of providing the best fitness experience for all members. This is a challenging role that requires an active, hands-on approach to develop brand guidelines and marketing campaigns consistent with our strategic priorities.

MAJOR DUTIES AND RESPONSIBILITIES:
  • Responsible for creating an annual marketing plan that is within agreed budget
  • Responsible for reaching revenue targets monthly
  • Responsible for strategic marketing initiatives, including grassroots outreach, digital and social media, brand partnerships and initiatives, corporate sales, and external events and experiences. 

MANAGEMENT OF COMMUNITY RELATIONS & MARKETING – Sets goals and arranges tasks, people and other resources to accomplish the work in relation to the strategic plan; motivates, directs and influences staff to achieve the goals; and monitors performance, taking corrective action as needed, and controlling programs and services in order to manage community relations and marketing services.

SUPERVISION OF STAFF – Gets information, makes sense of it, sets job-related performance objectives, organizes resources and makes decisions, coaches staff and provides feedback, resolves conflict and appraises performance in order to optimize the expected performance of staff.  

PUBLIC RELATIONS – Liaisons to community organizations, patrons, media, and the public by counseling with management and drafting communications, approving press releases, speaking to reporters, strategize marketing campaigns, and attending community events in order to communicate the intended message.

MARKETING MATERIALS – Edits the content, appearance and usability of external and internal communications media including the website, promotional materials, publicity campaigns, staff intranet and the employee newsletter in order to ensure that the desired message is communicated, and the desired image is presented.
 
MARKET RESEARCH – Directs the collection and dissemination of reports, summarizing community demographics, patron wants and needs, and emerging trends in society and public expectations of service industries in order to provide market research for use in strategic planning. 

SKILLS AND ATTITUDE
  • Excellent analytical skills.
  • Excellent presentation and interpersonal skills to be able to engage effectively with all levels of the organization.
  • Excellent social awareness and listening skills to be able to respond and evaluate consumer research results.
  • Excellent written and verbal communications skills.
  • Excellent understanding of design principles.
  • Experience working in a busy, deadline-driven, creative environment
  • Must have an energetic, strong, passionate, and supportive attitude
  • Must have great people skills, willingness to learn and a strong desire for continuous improvement 
  • Must have high emotional intelligence and people skills with a demonstrated ability to lead, motivate and drive performance 
  • Must have a positive, outgoing and enthusiastic attitude
  • Must be able to work independently as well as with a team
  • Must be willing to take on new challenges 
  • Must be able to follow directions thoroughly

 

Job Requirements

 Education and Experience
  • BA or BS in Marketing or related field
  • 3+ years of experience across several marketing or integrated communications disciplines.
  • Financial Services and/or Technology Industry, sales and/or channels experience. 

Our Culture

FITNESS LIFESTYLE

FLYPROJECT is an integrated fitness concept that focuses on building group fitness projects that will push you towards your fitness goals, guided by a team of passionate individuals who has developed an inspiring workout that's as efficient as it is joyful. We are in the business of changing lives. Where we're the best part of our members day, everyday. With inspirational instructors, candlelight, epic spaces, and rocking music, members can let loose, clear their heads and empower themselves with strength that lasts beyond the studio walls. FLYPROJECT is more than just a workout it's about building a community of friendships, where service is at number one priority. With exceptional customer service to ensure that we please everyone that walks through the door. 

THE BEST BOUTIQUE FITNESS STUDIO

The team at FLYPROJECT is like one big family, and everyone is treated with respect. FLYPROJECT is fun, fast-paced and filled with magnetic energy - you'll never be bored! If you love fitness and have always wanted to do something you love, take off that office attire and get to work with a team of millennials. It is a happy and fun environment to work in, and we are growing fast. There is a lot of job progression here, as well as some awesome perks. Monthly team outings, with the entire FLYFAM, Ride, Move and Fight at FLYPROJECT / FLYCYCLE for FREE, join amazing events and collaborations that we participate in, and most of all meet the amazing bunch of members we have daily. A working environment where your voice and concerns are HEARD and addressed. We love feedback and suggestions!
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