Job Description
REPORTING LINE: Head of Operations / Directors & Founders
ROLE OVERVIEW: The person in this position will monitor market trends and oversee marketing and signage activities to ensure the right message is delivered in support of providing the best fitness experience for all members. This is a challenging role that requires an active, hands-on approach to develop brand guidelines and marketing campaigns consistent with our strategic priorities.
MAJOR DUTIES AND RESPONSIBILITIES:
- Responsible for creating an annual marketing plan that is within agreed budget
- Responsible for reaching revenue targets monthly
- Responsible for strategic marketing initiatives, including grassroots outreach, digital and social media, brand partnerships and initiatives, corporate sales, and external events and experiences.
MANAGEMENT OF COMMUNITY RELATIONS & MARKETING – Sets goals and arranges tasks, people and other resources to accomplish the work in relation to the strategic plan; motivates, directs and influences staff to achieve the goals; and monitors performance, taking corrective action as needed, and controlling programs and services in order to manage community relations and marketing services.
SUPERVISION OF STAFF – Gets information, makes sense of it, sets job-related performance objectives, organizes resources and makes decisions, coaches staff and provides feedback, resolves conflict and appraises performance in order to optimize the expected performance of staff.
PUBLIC RELATIONS – Liaisons to community organizations, patrons, media, and the public by counseling with management and drafting communications, approving press releases, speaking to reporters, strategize marketing campaigns, and attending community events in order to communicate the intended message.
MARKETING MATERIALS – Edits the content, appearance and usability of external and internal communications media including the website, promotional materials, publicity campaigns, staff intranet and the employee newsletter in order to ensure that the desired message is communicated, and the desired image is presented.
MARKET RESEARCH – Directs the collection and dissemination of reports, summarizing community demographics, patron wants and needs, and emerging trends in society and public expectations of service industries in order to provide market research for use in strategic planning.
SKILLS AND ATTITUDE
- Excellent analytical skills.
- Excellent presentation and interpersonal skills to be able to engage effectively with all levels of the organization.
- Excellent social awareness and listening skills to be able to respond and evaluate consumer research results.
- Excellent written and verbal communications skills.
- Excellent understanding of design principles.
- Experience working in a busy, deadline-driven, creative environment
- Must have an energetic, strong, passionate, and supportive attitude
- Must have great people skills, willingness to learn and a strong desire for continuous improvement
- Must have high emotional intelligence and people skills with a demonstrated ability to lead, motivate and drive performance
- Must have a positive, outgoing and enthusiastic attitude
- Must be able to work independently as well as with a team
- Must be willing to take on new challenges
- Must be able to follow directions thoroughly