company-logo-image

Marketing Executive

Fitness First
ashley-avatar-image

AI-generated summary

beta
speech-bubble-tail-image

Oops, looks like Ashley forgot to summarize this job! We apologize for the inconvenience. Please read the complete Job Description for full details and additional information.

RM 2800 - RM 3500

Wisma Mont Kiara

Full-Time

Job Description

KEY RESPONSIBILITIES
Working across 3 brands (Fitness First, Celebrity Fitness & CHi Fitness), the Marketing Executive will be responsible for the following areas:

CAMPAIGN MANAGEMENT
Take ownership of planning, execution and project management of marketing and branding campaigns with guidance and support from Marketing and PR Manager
PR & BRAND BUILDING
Support in delivering Brand & PR initiatives
CONTENT PLANNING & PRODUCTION
Support in planning, managing and delivering content including photoshoots, videoshoots
COMMUNICATION 
Writing and crafting copy content for communication pieces for press releases,
member communication, interviews, MC scripts and more
CORPORATE MARKETING 
Support in delivering acquisition & retention campaigns for corporate members and identifying opportunities to support Corporate Team’s KPIs
CSR INITIATIVES
Support in planning and delivering CSR projects in line with company’s mission

 

ROLE DESCRIPTION

  • Manage and deliver marketing campaigns and initiatives effectively within committed timeline, budget and KPI
  • Strategize, plan, execute and track effective cross collaboration campaigns with all marketing pillars; Digital & Social, Activation, Partnership and Design Teams to develop innovative and results-driven campaigns
  • Support GTM plans including positioning, messaging, club materials, internal and external communication materials, promotional activities, and other deliverables, as appropriate
  • Oversee communication and development of all club collaterals (i.e. light boxes, product presenters, vouchers, in-club posters) 
  • Accountability for joint achievement of KPIs and targets, as agreed with the Head of Marketing throughout the year
  • Collaborate with Regional Marketing to integrate and amplify regional campaigns across all channels
  • Promote and foster 2-way communication between clubs and the support office; work closely with Area Business Managers and National Fitness as well as Group Exercise Managers (Operations management team) to support their business needs and KPIs
  • Work with, and manage relationships with partners/vendors including printers, videographers,  advertising & research agencies to deliver against the overall strategy and project/campaign objectives
     

Job Requirements

REQUIREMENTS

  • Diploma/Bachelor’s degree in Marketing/Advertising/Mass Communications
  • Minimum 2 years’ experience in managing end to end delivery of integrated marketing projects within an agency and/or client-side marketing/advertising environment
  • Has a creative flair and strong eye for detail
  • Strong project management skills and organised
  • Comfortable working with people of all levels and must be a people person as this role requires dealing with both Support Office, Club Teams and Partners
  • Strong communication skills both in written and spoken English
  • A passion for fitness and outgoing/positive/go-getter attitude is an advantage


Company Benefits

Flexible Working Hours

8.00am - 5.00pm 9.00am - 6.00pm 10.00am - 7.00pm

Medical Insurance

Medical Insurance coverage provided by the Company.

Season Parking

Free Season Parking card provided by the Company.

Free Tri-Brand Gym Membership

Staff can acess to all Fitness First, Celebrity Fitness, and CHi Fitness Clubs Nation wide.


Additional Info

Experience Level

1 - 3 Years of Experience

Job Specialisation

Videography & Photography, Copywriting & Content Creation, UI / UX Design


Company Profile

Fitness First -logo-image

Fitness First

Surround yourself with people who inspire you to be better

We’re one of the largest fitness brands in the world, and the largest in Southeast Asia. In Asia alone, there are more than 90 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Thailand and Singapore. Our unrivalled network in the region, new technology, world-class clubs and outstanding customer service means we are well positioned to expand our leadership position in the fast-growing Asian fitness market. Every day, our 4,000 passionate Fitness Firsters around Asia work hard to inspire our members, and help them go further in life.

In Malaysia, we currently have a network of 12 clubs, and employ over 400 Fitness Firsters who love what they do – and do it well! We’re still growing, and we’re offering serious career opportunities in a range of areas – whether within our Support Office or clubs – to individuals who are keen to grow with us. Either way, you’ll play an important role in delivering world-class fitness products and services that make a positive impact on the lives of many.


company-logo-image

Marketing Executive

Fitness First

RM 2800 - RM 3500

Wisma Mont Kiara

Full-Time

This job is no longer available