Job Description

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Work together with the marketing team to develop partnership pipeline and initiatives
• Writing reports and providing management with feedback and the next course of action. 

Job Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends or any relevant SaaS)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite, or others)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field.

• Strong communication skills in written, oral, email, telephone and presentation.
• Excellent organizational and time management skills.
• Capable of hands-on problem-solving, with the ability to generate ideas and solutions.
• Capable of working independently, and having responsibility as an individual (take ownership) 
• Organize constant brand promotion and lead generation efforts using the innovative cost-effective method.

Company Benefits

Additional Info