Job Description

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
• Obtains market share by developing marketing plans and programs for each product; directing promotional support.
• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Influences present and future products by determining and evaluating current and future market trends.
• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

Job Requirements

Additional Info