Job Description

• Perform SEO analysis and keyword research in coordination with growth and acquisition objectives to optimize existing content and uncover new opportunities to improve. 
• Optimize the conversion of our app store pages on iOS, Android, Windows, Alexa, and more by providing keyword, description, and other ASO recommendations. 
• Work with editorial and marketing teams to provide recommendations for content development in coordination with our SEO and acquisition goals. 
• Manage and help develop a strategy for all product offers and promotions across platforms to support acquisition goals. 
• Analyze key metrics daily, identify trends and execute a test to improve the target KPI. Collaborate with internal and external teams such as marketing, creative, data science, agencies, consultants, and product teams required to execute against optimization plan. 
• Manage the day to day operations for executing tests and enhancing campaigns.

Job Requirements

• BA/BS or equivalent working experience. 
• Past experience with project management, web analytics, app marketing, A/B/Multivariate testing, and inbound marketing tactics in both a web and app environment. 
• Proficient with marketing statistics and math 
• Up-to-date with the latest trends and best practices in SEO, ASO, and SEM 
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) 
• Strong comfort with Google Analytics, mobile attribution tools, and similar platforms.

Additional Info