Job Description

• To lead strategic planning across digital platforms to provide direction for a brand's presence.
• Overseeing the overall strategy and content development of all marketing and branding campaigns for clients and for the company. This includes leading the creation/production of inspiring design, videos, content and campaigns across both online and offline channels.
• Be an Expert in Digital Marketing. A Growth Hacker. ( with proven results) This person need to be able to scale up unpaid traffic quickly and manage a team to do this - via content, SEO, social etc. Must be an efficient executor. 
• To collaborate with the different internal teams to develop, implement and evaluate digital paid media content to meet business objectives and improve digital paid media performances.
• Deep-dive into digital analytics to understand why certain content performs better and provide actionable insights backed by digital data.
• Stay on top of the industry changes to ensure we stay ahead of the curve on digital and social.
• To find viral and interactive content to create inspiring stories for target market.
• To work independently and receives minimal guidance.

• To work closely with client and internal  team to manage strategy, development and publishing of content across all digital channels.
• Conceptualize creative content ideas based on briefs received from clients for all types of sales and marketing campaigns.
• Translate the concept into a deck and pitch / present to prospective clients.
• To create a real digital connection by advising and recommending the most strategic creative content/ approach to clients that is best for them in long term.  
• Work closely with the client to complement or execute plans for targeted distribution and amplification of the content that we produce.

• Build and manage branding guidelines and assets
• Define and execute the marketing and branding activities according to our plan
• Coordinate all marketing and branding activities to raise awareness, generate leads and retain existing customers
• Design the customer experience and manage on-ground activation campaigns
• Develop the strategy and content direction for all social media channels
• Lead the development of blogs, op-eds, and thought leadership articles to boost company’s media profile
• Track performance of all marketing and branding campaigns and to continually optimize them and derive insights and learnings which can guide future efforts

Job Requirements

• Bachelor’s degree or equivalent experience
• 3+ years’ managerial level experience in content marketing and brand positioning
• Prior experience of leading a team (2-3 direct reports will be assigned to this role)
• Strong verbal, written, and organizational skills
• Innovative design aesthetic and experience in digital creative
• Good working knowledge of social media landscape and breaking media trends
• Strong experience in both online, offline and on-ground campaigns and activations
• Good knowledge of what types of content do well on Facebook, Instagram, YouTube and other social media platforms. 

Company Benefits

Additional Info