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SEO Content Marketer

Sales and marketing
Full-time
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Bandar Sunway, Selangor

About The Job

Do you have a knack for gathering factual information and presenting it in an engaging, creatively-written manner? Do you want to make it easier for SME buyers to find the products they know and love, as well as discover new items relevant to them and their customer base? Are you driven to make continuous improvements by analysing tangible results and feedback - taking full ownership of your work?

In this role, you will act as the written voice for the wide variety of products on Dropee. Your words will often be the first point of engagement that customers have with our products. Furthermore, your tone & writing style will play a crucial role in formulating first impressions and influencing buyer conversions. You will also have the opportunity to make evidence-based recommendations on online visual merchandising - evaluating effectiveness and implementing improvements along the way. This is your chance to play a key role in improving the B2B buying and selling experience across Malaysia. If you’re hungry, smart, persistent, and a great teammate, we want to hear from you!

Responsibilities
  • Write high-quality, SEO-friendly content for product pages across multiple categories. This includes Food & Beverages, Household & Cleaning Supplies, Health & Beauty, and various FMCG categories.
  • Edit and revise product page copy to ensure proper usage of spelling, punctuation, grammar, and formatting. 
  • Conduct research on products to fully understand their features and benefits - and then translate this knowledge into persuasive product copy for the relevant B2B target audience.
  • Ensure that Dropee’s products rank consistently in the Top 10 results on local SERPs
  • Consistently track the performance and take ownership of your work - analysing, evaluating, and identifying areas for implementing improvements as you go
  • Occasionally, you may be required to write and update copy for supplementary website content or user guides (FAQ, About Us Shipping Policies, etc.).
  • Beyond written content, you are highly encouraged to recommend better ways of online visual merchandising and presenting product information. You will do this by researching and gathering evidence-based data on industry best practices.
  • Work collaboratively with our Graphic Designer and contribute ideas towards the production of multi-channel marketing materials when necessary (e.g. printed materials for offline events, copywriting for online promotions, etc.)  

Job Requirements

Requirements
  • At least 2 years of experience in writing compelling content for digital audiences (B2B experience is an advantage)
  • Excellent verbal and written communication skills, with fantastic grammar and a flair for creativity
  • Strong track record of creating successful web content and driving positive change, ideally within the e-Commerce or retail industries
  • Resourcefulness and extreme attention to detail
  • A working knowledge of SEO and how it applies to content marketing
  • A demonstrated ability to tailor marketing messages (tone and style) to suit the needs of different B2B audiences
  • Adept at multitasking and adhering to multiple concurrent deadlines
  • Knowledge of web analytics & SEO tools (e.g. Google Analytics, SEMrush/Ahrefs) is desirable

Our Culture

ABOUT US

We believe that every business should have the right tools to adapt towards the digital revolution. Today's supply chain technology is the most powerful equalizer, providing access to access to data, knowledge, and -above all- connections. At Dropee, our vision is to empower businesses to grow by building meaningful business relationships across the supply chain using our technology. We create solutions to drive complete integration of the supply chain ecosystem - making it more connected, smart, and highly efficient for all businesses across the chain.

Dropee is a B2B eCommerce marketplace solution that enables businesses to digitally monitor their orders, products, customers, and insights. Our mission is to increase product accessibility, transparency, and convenience via digitalising B2B trading. We create technology solutions that aims to help businesses to be more efficient, agile, and customer-focused. 

Join us in revolutionising the way businesses trade across the supply chain!
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