Job Description

• Develop engaging and creative content with the goal to nurture and grow Dropee’s retailer and supplier community.
  
  
• Collect testimonials from communities in written and video forms with the aim to increase the value of Dropee’s branding.
  
  
• Collaborate with the Campaigns & Promotions team to strategise production workflows on launching campaigns across various categories (Drinks & Beverage, Confectionery, Snacks, etc.)
  
  
• Manage communications and content across all platforms - from emails, text messages, whatsapp to social media channels.
  
  
• Define and standardise communications to engage and grow the community - both online and offline channels.
  
  
• Devise and implement community initiatives such as online and/or offline events, workshops, and webinars to build and boost brand awareness and loyalty within our community. 
  
  
• Work with the Marketing Manager to establish platform objectives and strategies to align with marketing goals. 
  
  
• Develop and implement communication plans for the respective platforms based on different types of content such as suppliers' campaigns, company's products, and services and community initiatives. 
  
  
• Manage and engage with our online community and respond to comments in a timely and professional manner. 
  
  
• Analyze community behaviour such as comments, content engagement, and relevant metrics, and relay to internal stakeholders. 
  
  
• Define, track, and analyse the performance of the engagement channels with a clear definitive conversion goal. 
  
  
• Coordinate with other Marketing teams to ensure objectives and content materials are aligned and being delivered accordingly. 
  
  
• Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency. 

• Perform other duties as required.
  
  

Job Requirements

• At least 2 years of working experience in social media management, email marketing, sms marketing or a related field i.e. e-commerce and/or retail industry is required for this position. 

• Experience in planning and managing community initiatives i.e. building and growing an online forum, launching an ambassador program, and creating a series of events. 

• Entrepreneurial attitude & a willingness to learn, unlearn and re-learn. 

• Keep up-to-date on industry developments & trends; be able to apply logical thinking in analyzing problems and proposing corresponding solutions.

• Excellent writing and verbal communication skills. 

• Fluency in English plus an additional language (i.e. either Malay / Mandarin / Cantonese language skills) are a must-have.

• Strong attention to detail, highly organized, and able to think creatively and critically.

• Hands-on experience and knowledge of managing Facebook, Instagram, Google Business, LinkedIn, YouTube, WhatsApp, and SMS. 

• Possess analytical skills to identify and interpret relevant information and metrics to develop data-driven communications strategies. 

• Basic knowledge of designing and editing tools and software i.e. Canva, Snappa, Photopea, Photoshop, and Illustrator. 
  
  

Additional Info