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Marketing Executive

Sales and marketing
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Taman Tun Dr Ismail, Kuala Lumpur

About The Job

Key highlights & benefits
  • Working in a dynamic environment that challenges conventional thinking. You are encouraged to innovate, test and learn new ideas. You can influence the direction of the business
  • Enhance both your digital and offline marketing skills. Gain first-hand experience in an area that impacts everyone’s life – credit & finance and makes a positive impact on the society
  • High growth opportunity with flat, open and collaborative office culture
  • On the job learning with job rotation opportunities and direct coaching or mentoring
  • Competitive compensation, modern/cool office, pantry service, free snacks/coffee/tea at work, office next to MRT (TTDI station)
  • Casual dress code

What will you be doing?
  • Be part of the team in planning and executing the Company’s online and offline marketing strategies, with the goal to increase brand awareness and drive traffic to our website
  • Manage and monitor the Company social media presence and engagement with users. Execute monthly social media content plans and contribute ideas in content generation. Monitor the social media engagement rate
  • Assist in launching online paid advertisement across search and social media platform. Help to monitor the cost per click, cost per lead and cost per conversion. Be familiar with the full sales conversion funnel tracking and perform A/B testing
  • Participate and contribute to the Company offline marketing effort to drive awareness. This includes roadshow, corporate events and activities for direct customer engagement
  • Be familiar with the Company value proposition and product offering, help to educate borrowers by guiding them to the best suitable financing product available 
  • Assist to handle customer enquiries from all communication channels (calls, live, chats & email) in a professional and courteous manner

Job Requirements

  • Determined, highly motivated and looking forward to a rewarding career in a dynamic working environment which also can have a positive impact on the society
  • Strong interpersonal skills, team player and love meeting new people
  • Savvy with social media and always keen to learn new things
  • Creative, enjoy solving problems and dare to challenge conventional thinking
  • Comfortable handling more than one project at a time and able to work well under pressure
  • Good command of English & Bahasa Malaysia

Our Culture


We’re a small but ambitious bunch who believes that every working adult should deserve to have access to transparent and affordable credit. Our mission is to provide the underserved fast, simple, safe and affordable access to credit; helping these hardworking individual to meet their emergency needs and achieve their dreams.

We believe what we do can have a positive impact on the society and people around us. We move fast, encourage testing and learning, making mistakes and learn from them, and challenge conventional thinking.

We are a team of finance and technology professionals with a combined experience of over 30 years gained from working across Malaysia, London, Hong Kong and Singapore.

We hope you’ll join us for our exciting journey ahead.


We believe every hardworking adult deserve to have access to safe and affordable borrowing

But for many of us, the reality is contrary. According to the World Bank Report on Financial Inclusion in Malaysia (May 2017), only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.

For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.

We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult, helping them to address their needs or to fulfil their dreams.

Direct Lending is an online personal lending marketplace, enabling borrowers to find, apply and receive financing that best suit them. Financing products on our platform are Shariah-compliant and are provided by RCE Capital Berhad (a Bursa Malaysia listed company), Public Islamic Bank, RHB Islamic Bank, Koperasi KOBETA, Koperasi KOPUTRI and Koperasi Ukhwah. In addition, we also collaborate with JCL Credit Leasing, a licensed lender registered under KPKT.