Performance Marketing Specialist
dentsu malaysia
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Undisclosed
damansara
Full-Time
Job Description
Responsibilities:
- Work alongside Agency Leads on intelligence tools, data and strategy for existing clients and for new clients.
- Mentor 1-2 Jr. team member and together with him responsible for performance campaigns execution.
- Manage & Execute performance campaigns strategically and not only limited to accounts or campaign set up and day to day management.
- Increase effectiveness of performance campaigns through monitoring and testing keywords, ad copy, and keyword bids, and other media channels,
- Monitor performance trends, best practices, and techniques to keep up to date on performance knowledge
- Develop estimates, budgets, and media recommendations for client campaign and new business opportunities
- Assist Planners and Agency Leads for the monthly plan with the rationales and backed with past performance analysis
- Analyze client campaigns trends as well as qualitative and quantitative data to recommend campaign changes and updates to clients and account teams
- Prepare insightful, filled with actionable steps and easy to visualize PCRs / Month end reports
- Maintain relationship multiple internal working teams.
Job Requirements
Requirements:
● Minimum 3-4 years of hands-on experience preferably in an agency environment.
● Proficient working knowledge on Google Ads (SEM, GDN & YT), Bing ads, Facebook. Experience on LinkedIn Ads, Twitter Ads etc, DV360/DCM is a plus.
● Advanced knowledge and proven experience in planning and executing SEM, Display, YT and Paid Social Campaigns
● Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel.
● Business acumen with ability to assist business teams with proposals and meeting preparation
● Ability to create reports from multiple sets of data. Mixture of implementation of Analytics and reporting preferred.
● Proficiency in MS Excel should understand formulas and pivot tables.
● Ability to work both independently and in a team-oriented environment
● Should have high levels of integrity, autonomy, self-motivation.
Great to have:
● Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
● Google, Facebook, Twitter or any other tool certifications
● Ability to troubleshoot and fix tracking tags& website analytics issues
● Ability to develop cross channel marketing strategies to improve ROI for clients
Additional Info
Experience Level
1 - 7 Years of Experience
Job Specialisation
Digital Marketing
Company Profile
dentsu malaysia
Each of our brands possesses their own unique culture and positioning, but are guided by a consistent vision and values of being a dentsu company.
To realize our vision of leading innovation, we strive to build a culture of high-performance and continuous learning for individuals who are curious, hungry, and courageous. We welcome fresh perspectives and are constantly looking for ways to push the envelope, raise the bar, be at the fore-front of setting the pace in this industry.
To realize our vision of leading innovation, we strive to build a culture of high-performance and continuous learning for individuals who are curious, hungry, and courageous. We welcome fresh perspectives and are constantly looking for ways to push the envelope, raise the bar, be at the fore-front of setting the pace in this industry.
Performance Marketing Specialist
dentsu malaysiaUndisclosed
damansara
Full-Time
This job is no longer available