Job Description

• Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
• Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging
• Research and understand the client's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings
• Understand the concept behind creative work and how it achieves client and business goals
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
• Stay on top of trends through business/industry monitoring and outside resources
• Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, considering responses from the target community
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life
• Understand target audience to translate copy and design into compelling creative
• Write original copy and edit content for a range of corporate marketing and communications materials
• Collaborate with a team from concept development to delivery of final product
• Present copy concepts and final deliverables to teams
• Revise copy based on feedback/direction
• Proofread written work and online content
• Juggle multiple assignments and work in a high-pressure environment
• Manage time and establish priorities while maintaining flexibility to respond to changing demands
• Help communicate creative ideas in presentations

Job Requirements

• Bachelor’s degree or equivalent experience in communication or marketing
• Proficient in both English and Chinese language
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team

Additional Info