Job Description

•  Establishes marketing goals in driving the GUC brand to the masses within Malaysia and internationally.
• Oversees current offerings and comes up with initiatives for new products or services.
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
• Works within the department budget to develop cost-effective marketing plans for each product or service.
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.

Job Requirements

• Experience in Advertising/Marketing Communications.
• A great listener that is able to distil key information from verbal discussions and translate that into working documents.
• A nifty administrator with an eye for detail, especially when it comes to numbers and figures as well as writing and design work.
• An excellent communicator both in written and spoken English.
• A team player who is committed to helping the team succeed.
• An independent worker that is able to contribute towards process improvements while maintaining a global view of the university’s needs.
• A Design Thinker at heart – approaches challenges from a user-centric perspective and takes on a willingness to prototype and test ideas

Additional Info