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Senior Digital Content Strategist

Creative
Full-time
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Bukit Damansara, Kuala Lumpur

About The Job

Key Responsibilities:
  • Have a strong understanding of Digital Marketing and Social Platform objectives
  • Create concepts and verbiage for creative campaigns and initiatives (BIG IDEA)
  • Dictate powerful ideas that are creatively rooted (with the support of the Strategy team)
  • Work in tandem with the Studio Department and Branding team, to create content that engages consumers and reinforces the organization's brand
  • Clearly articulate rationale, thinking and story behind big ideas and recommendations
  • Frame and drive Lemonade’s creative vision / philosophy
  • Exhibit strong deck creation skills (aesthetic and flow of slides)
  • Support to evaluate content of tier one clients / priority projects 
  • Confidently communicate ideas through writing (internally  & externally)
  • Monitor messaging and content approach across earned media and owned channels
  • Consistently build, strengthen and reinforce LMND brand identity, experience and public image: via all content channels (priority: website & social platforms)
  • Exemplary presenter and communicator (for internal and external audiences)
  • Support production and growth of the Content team (where deemed necessary) 



Job Requirements

We are looking for sharp thinkers and great communicators to fill its coveted seats with dynamic candidates that will be responsible for ensuring great content is reflected accurately and consistently across all internal and external touchpoints. At present, we are seeking to fill in the role of Senior Digital Content Strategist (SDCS). This position reports to the Head of Brand & Comms, and will primarily support brand development & stewardship through thoughtful and tactful, strategic content creation and management for clients across multiple industries.

As a key member of the Communications House (Creator team), the SDCS will get the chance to collaborate with multiple teams across Lemonade, namely designers and writers to source content ideas that will create an engaging digital presence across channels and audiences. This candidate will also work closely with Lemonade’s Strategy Director, to draw insights, best practices and emerging digital content trends - all of which will be applied when presenting big picture ideas to businesses that qualify as prospects. 

The ideal candidate will know how to sell a good story, have a passion for exploring the digital space, have a strong affinity for thumb stopping content and should be a creative, critical thinker. He or she will also be personable and able to interact successfully with a wide variety of individuals in a relatable and collaborative manner.

Our Culture

DIGITAL MARKETING AGENCY

Step through our doors and you will see why we are the world’s most influential digital performance agency. Our diverse team of 110 people, passionately give brands the digital edge they need to succeed. We believe that going digital is an essential part of any marketing strategy. As a World Brand Congress and A+M award-winning agency and as a critical partner, we demonstrate value for growing our clients business. We recently joined forces with the Dentsu Aegis Network. This union promises to strengthen our digital propositions in the market, steering an old legacy into the 21st century. Step inside, we’d love to share your story with the world. 

OUR VALUES/WHO WE ARE

What happens when you breed a group of young, passionate digital marketing specialists? You get a synergy of innovation, inclusivity and imagination. Our team of digital experts drive digital business performance and delivering transformational business outcomes.

We develop effective strategies for clients in a range of markets and industries. We apply globally inspired thinking, coupled with local insight and expert implementation to achieve great results. 


We're agile, which means we move fast. Real-time reporting, close ties with media owners, and an instinct for trends means we spot opportunities first — achieving excellent ROI while reaching out to new audiences.

We're pioneering. ‘Never been done’ is not a phrase that bothers us. Our proprietary platforms are continually raising the bar within the industry and our media firsts win attention and awards year after year.

We're ambitious which is why we’re always working to make things better. From award-winning campaigns to industry-leading expertise and inspired customer service, we aim high and never settle for the status quo.

We're responsible. We get real results by doing things the right way. That means putting quality first, taking ownership of our actions, communicating openly and treating people well in everything we do.

We're collaborative. We work alongside media owners, the global iProspect network and our Dentsu Aegis partners, achieving outstanding results by sharing ideas and knowledge with the best in the business. 
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