Job Description

• Strategize and formulate marketing campaigns to drive customer acquisition and retention.
• Set-up and execution of multi-channel CRM campaigns via Mobile App, Website, SMS, E-mail, Telemarketing, Social Media and Direct Mail.
• Collaborate with Performance Media Team to strategize and execute buys on acquisition channels (Facebook Ads, Google Ads) leading to retention CRM campaigns.
• Manage timeline/budget and execute marketing campaigns through various communication channels such as email marketing, SMS and push notifications.
• Collaborate & oversee the quality of the content created by copywriters and designers to ensure effective communication via the selected communication channel.
• Providing regular updates to the client to ensure they are fully informed at all stages as to what is happening and when – and working with our team to ensure deadlines are achieved.

• Engage in marketing insights projects by analyzing client channel strategy, data and performance and effectively communicating findings
• Analytics across areas such as web analytics, personalization, search, customer journey analysis, A/B-testing, trafficking/tracking, CRM, UX, application development.
• Periodic & regular generation of customer, campaign and business reports.

• Build strong relationships with client digital and marketing leaders to provide strategic advice on channel expansion, optimization, and business growth
• Help clients identify the right marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy
• Help clients design and setup automated marketing journeys using experience and data led thinking.
• Solve challenging business problems creatively, efficiently, and independently & collaboratively, especially when faced with time and operational constraints or ambiguity.
• Deliver on multiple projects & initiatives in the same time frame with minimal supervision.

Job Requirements

1. 2-3 years of experience in digital marketing, crm, analytics or content marketing, either in-house or at an advertising or media agency.
2. Strong Analytical skills. Highly proficient in Microsoft Excel, Google Sheets, PowerBI, Tableau or similar.
3. Basic technical knowledge of the latest digital marketing tools, channels, platforms and marketing automation platforms.
4. Great attention to detail, deadlines, and accuracy with minimum supervision.
5. Effective verbal and written communication skills, must have the ability to communicate with team members and customers at varying levels of management.

Company Benefits

Additional Info