Job Description

• Social Strategy: Create social media strategy that aligns with the brand, business goals, tone and priorities. Platforms you’ll be managing will include but not limited to Facebook, Instagram and Pinterest.
• Content Management: Maintain a monthly content calendar by planning and executing a variety of social media initiatives for brand and product marketing.
• Content ideation & creation: Source and create compelling content through photo and video shoots, capturing content yourself, and identifying on-brand UGC.
• Analyze: Interpret social media insights with analytics and SEO to guide campaigns, and provide data-backed recommendations when reiterating content
• Cross-collaborate with other teams: Work closely with product, marketing, growth and customer experience teams to understand how their goals are best represented and amplified by our social channels, and strategize/create posts for those teams while maintaining brand consistency and narrative.
• Monitoring and engagement: Nothing goes unnoticed - actively engage on all our social media by combing through comments for questions and concerns, or even an opportunity to add a personal touch to the community conversations. You will learn by heart our product offerings and our policies to respond like a CX pro.

• Plan and identify collaborations: Research and identify influencers that would resonate with our target audience for all markets. Allocate influencer-generated content in your monthly content calendar.
• Engage and build a repertoire: Reach out, pitch and manage a pipeline of influencers to collaborate on any social media content/campaigns.
• Gatekeepers of brand guidelines: Ensure that all influencer-generated content are always on-brand and on-point by delivering clear-cut briefs to help them craft content.
• Measure the success of their efforts with trackable and tangible KPIs for all initiatives.

Job Requirements

• 2-3 years experience in managing a brand’s (or multiple!) social media channels for an international audience
• Understand the social media space - paid, owned and earned
• Managed a brand that has more than 30,000 followers on a single social media platform
• Highly analytical with a strong understanding of performance metrics as related to social endeavors
• Easily switch between strategizing for tactical and brand content - knowing the right ratios and what is needed when
• Fluency in social analytics, social advertising (e.g. Facebook and Instagram Ads) and SEO is a plus
• Understand our customers and brand story like its your own
• High levels of autonomy and self-motivation 
• Well-organized and able to set up and streamline processes 
• Take pride in crafting your own copy that would make anyone do a double take!

Company Benefits

Additional Info