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Customer Development Executive

Sales and marketing
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Selangor, Selangor

About The Job

Core Responsibilities :
  • Liaise with Order Processing Team to plan, analyze and forecast customers’ needs and to follow up on orders to ensure on time and complete deliveries
  • Develop a partnership that is beneficial to CP and that builds customer relationship
  • Effectively and efficiently execute assigned activities such as big hit execution, road shows and detailing to increase sales volume, distribution and market share
  • Understand CP’s customer plans and activities for customers to leverage and drive more shoppers to the store
  • Monitor activity at store level and communicating competitive, category and product information that impact sales results
  • Provide customers with an objective and trustworthy analysis of their business to derive customer and shopper insights and develop collaborative strategies to drive incremental growth opportunities
  • Provide effective coverage and visiting assigned stores or customers with required frequency
  • Proactively understand the customers’ needs and developing business solutions to meet Colgate and customers’ requirements
  • Procure additional second site displays for planned promotions or to reduce stock inventory at the retail store level
  • Maintain relationship with customers to ensure business continuity
Day to Day Responsibilities :
  • Prepare payment request to secure collection as per payment term
  • Ensure that customers carry an appropriate portfolio of Colgate products that receive optimal exposure at the retail store level
  • Give guidance and coach merchandiser to continuously improve CP in-store merchandising quality - propose to add
  • Ensure excellent 5Ps execution at trade
  • Plan and monitor BH/mailer promotion set up on time as per CP guideline
  • Consistently feedback competitors activities at trade
  • Ensure Home shelf are merchandised accurately as per planogram
  • Conduct shop floor audit for effective merchandising as per RE Handbook or customer’s planogram
  • Consistently check for correct product assortment, effective utilization of POP and availability of pricing
  • Proactively ensure new product distribution through Speed to Market within 14 days


Job Requirements

Minimum of  2 Years of experience in Customer Development in the Consumer Goods Industry

Our Culture


Colgate-Palmolive is among the world’s most trusted and recognized brands, serving hundreds of millions of consumers across over 220 countries. A truly global company, we have a world of opportunities and experiences to offer.
Every one of our employees plays an important role in ensuring we deliver the quality products consumers rely on to care for themselves and the ones they love. So we recognize that our success is driven by these talented and dedicated Colgate people around the world. And in turn we are dedicated to the success of our people, offering an array of resources to help expand their professional and personal horizons - from stimulating career opportunities and access to world-class training and leadership development programs, to wellness initiatives and opportunities to contribute to the communities where we live and work.
We’re committed to helping our people get where they want to go. Explore the world of opportunities and experiences Colgate-Palmolive has to offer you.


Shaped by an unwavering commitment to integrity in everything we do, Colgate-Palmolive’s strong culture of collaboration, inclusion and excellence is rooted in our core values of Caring, Global Teamwork and Continuous Improvement. Reflected in the trusted quality of our products and the solid reputation of our company, these values are also at the heart of our dedication to contributing to the communities where we live and work.


The Company cares about people: Colgate people, customers, shareholders and business partners. Colgate is committed to act with compassion, integrity, honesty and high ethics in all situations, to listen with respect to others and to value differences. The Company is also committed to protect the global environment, to enhance the communities where Colgate people live and work, and to be compliant with government laws and regulations.

Global Teamwork

All Colgate people are part of a global team, committed to working together across countries and throughout the world. Only by sharing ideas, technologies and talents can the Company achieve and sustain profitable growth.

Continuous Improvement

Colgate is committed to getting better every day in all it does, as individuals and as teams. We strive to understand consumers' and customers' expectations and continuously work to innovate and improve products, services and processes.

Together, all around the world, we celebrate differences, promote an inclusive environment and value the contributions of all Colgate people. The diversity of Colgate people around the world is vital to finding new solutions to business challenges and new opportunities from unique insights. By supporting the diversity of thinking that results from the differences in experience, knowledge and background of our people, we enable the creativity and innovation that helps us maintain a competitive advantage in the global marketplace.