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Marketing Communications Executive

Sales and marketing
Full-time
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Damansara Perdana, Selangor

About The Job

  1. Providing effective service & expertise to all clients assigned and managing every account (client) professionally and profitably.
  2. Assisting the General Manager to meet the monthly and quarterly Gross Profit targets.
  3. Assist the General Manager to prepare and present marketing communications proposals.
  4. Preparing Media plans, schedule & budgets for clients’ approval and making the necessary media negotiations and bookings.
  5. Sourcing & compiling all necessary marketing, product and competitive data on a fortnightly basis to help direct the development of effective communication strategies & submission of market reports.
  6. Writing comprehensive Job Brief & following the traffic system to ensure smooth & timely flow of created work to clients.
  7. Liaising with suppliers and sourcing for production and printing estimates.
  8. Checking advertisement copy, layout, finished artworks and color proofs to ensure accuracy, quality and deadlines are met.
  9. Understand and stay abreast of the latest Digital / Online marketing strategies, tools and solutions.
  10. Social Media Management including content planning and ad. buying 
  11. Work closely with internal and external parties to strategize, propose, and implement client’s digital / online campaigns, including post-campaign analysis & report.

Job Requirements

  • A degree is important, but if it comes with the right attitude, you will have a clear advantage. 

Our Culture

ABOUT US

Creating ideas & campaigns that are strategic, surprising & sales generating require vast marketing experience, diverse expertise in marketing communications, and  boundless enthusiasm.
Cogent has lots of experience in developing major marketing communication campaigns. 25 years to be exact. With our deep understanding of the buying habits , lifestyles & aspirations  of the local consumers, we know what works. And what don’t.
 
Our main asset is our team of talented people packed with diverse expertise in Print campaign, Digital & Mobile advertising, Brand Activation roadshows, Experiential Marketing , Public Relations and Social Media Management. That’s why we are never short of fresh ideas to help our clients grow.
 
The final ingredient needed to create “winning“ campaigns is our endless enthusiasm & desire to create ideas that truly work for our clients.  We don’t do miracles, just strategic, surprising & sales generating campaigns that will impact your marketing & business.

OUR HISTORY

Established since 1992, Cogent (formerly known as Mandate) has a proven 25 – year track record in developing marketing communication ideas that enabled our clients to win over new consumers expeditiously, raised their brand profiles and increased market shares.
 
Strategic, Surprising & Sales Generating ideas are the agency’s DNA. These ideas coupled with the ability to capitalize on cost-effective and innovative communication channels provided winning platforms for many marketing campaigns and the reason why Cogent has been able to forge long-term business relationships with numerous blue-chip brands & corporations in Malaysia and the region.
 
Today, the Cogent Group operates in three key ASEAN countries – Malaysia, Singapore & Thailand – and remains in the forefront of creative marketing communications across all channels, be it print, online, mobile, outdoor or on ground.
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