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Business Development Executive

Sales and marketing
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Petaling Jaya, Selangor

About The Job

  • Locate, propose and establish contacts with potential clients; regular Business Networking & capitalizing on new business opportunities. 
  • Part of pitching team to secure new accounts and managing of the newly-won accounts by understanding client’s brand and market, to ideation and preparation of campaign proposal. 
  • Providing effective service & expertise to clients assigned and managing every account (client) professionally and profitably.
  • Sourcing, compiling and preparing market reports and all necessary marketing, product and competitive data to help develop effective communication strategies.

Job Requirements

  • Any certified diploma/ degree holder are welcome
  • Hard working
  • pleasant personality 
  • positive working attitude
  • Good communication skills

Our Culture


Creating ideas & campaigns that are strategic, surprising & sales generating require vast marketing experience, diverse expertise in marketing communications, and  boundless enthusiasm.
Cogent has lots of experience in developing major marketing communication campaigns. 27 years to be exact. With our deep understanding of the buying habits , lifestyles & aspirations  of the local consumers, we know what works. And what don’t.
Our main asset is our team of talented people packed with diverse expertise in Print campaign, Digital & Mobile advertising, Brand Activation roadshows, Experiential Marketing , Public Relations and Social Media Management. That’s why we are never short of fresh ideas to help our clients grow.
The final ingredient needed to create “winning“ campaigns is our endless enthusiasm & desire to create ideas that truly work for our clients.  We don’t do miracles, just strategic, surprising & sales generating campaigns that will impact your marketing & business.


Established since 1992, Cogent (formerly known as Mandate) has a proven 27 – year track record in developing marketing communication ideas that enabled our clients to win over new consumers expeditiously, raised their brand profiles and increased market shares.
Strategic, Surprising & Sales Generating ideas are the agency’s DNA. These ideas coupled with the ability to capitalize on cost-effective and innovative communication channels provided winning platforms for many marketing campaigns and the reason why Cogent has been able to forge long-term business relationships with numerous blue-chip brands & corporations in Malaysia and the region.
Today, the Cogent Group operates in three key ASEAN countries – Malaysia, Singapore & Thailand – and remains in the forefront of creative marketing communications across all channels, be it print, online, mobile, outdoor or on ground.