Job Description

• Develop, execute, and optimise a strong digital marketing strategy and execution plan (both local & overseas) for driving demand, engagement, and conversion across social media and e-commerce platforms 
• Devise strategies and execute campaigns at a tactical level to drive website traffic, leads, conversions and revenue. 
• Establish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, and Digital Content 
• Drive digital marketing innovation and growth - test new channels, campaigns and audience, research on customers and identify new opportunities for digital growth 
• Develop clear and measurable KPIs & goals, report progress regularly, communicate results and re-incorporate results to improve the next cycle 
• Monitor and recommend solutions to grow SEO, Performance Marketing, and social media channels in terms of sales and profitability 
• Improve lead generation and quality, and conversion rate 
• Plan, execute, and measure ongoing experiments & tests to optimize ad performance. 
• Review, analyze and report on click rates, conversion, ad expenses, and overall campaign performance to management. 
• Able to make data-driven decisions and constantly improve ad effectiveness and maximize ROI. 
• Stay up to date on digital marketing landscapes - keep current with industry trends and best practices. 
• Analyze industry and competitor trends to identify new digital marketing opportunities. 

Job Requirements

• Possesses a Diploma or Degree in any relevant field such as Marketing / Web / Communications / Business, with at least 2 years of proven working experience in digital marketing. 
• Have a marketing and growth mindset, with natural interest in digital marketing. 
• Meticulous attention to detail - you’re able to quickly link overall business objectives to execute a well-aligned digital marketing strategy. 
• Experienced in identifying target audiences, growing an online community, and devising digital marketing campaigns. 
• Proven track record of analyzing campaign performance, and identifying actionable insights to achieve the key metrics. 
• A love of analytics - strong analytical skills to analyze data and campaign performance, and recommend improvements. 
• Preferably with some working knowledge on Marketing and Analytics platforms (e.g. Google Adwords, Google Analytics, Hootsuite, Social Bakers, etc.) 
• Able to work efficiently in a fast-paced environment with tight deadlines. 
• Able to multitask and handle a multitude of different responsibilities at one time. 
• Good time management and prioritization skills. 

Company Benefits

Additional Info