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Senior Digital Performance Specialist

Marketing - Digital
Full-Time
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Shah Alam / Subang Jaya, Selangor

About The Job

  • Developing & optimizing acquisition campaigns on digital channels including Search, Display, Mobile, and Social Media. 
  • Develop effective people connections and coordinate work with the internal team, external partners including agencies, media companies such as Google, Facebook and affiliate partners
  • Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset. 
  • Coordinate regular deep dives into the acquisition performance, build report models and analyst the performance of advertising campaigns. 
  • Analyze & audit past campaign data to spot correlations or trends and set future benchmarks and best practices
  • Liaise with client on campaign performances, deliverables & recommendations
  • Ensure meaningful Performance Marketing insights and reporting
  • Managing and optimizing ads on Google and Facebook, while concurrently owning day to-day optimization of campaigns
  • Proactively propose best practices and/or methods to deliver better results for the clients
  • Onboard new affiliates direct and through channels. Walk them through the process of getting started. Answer any questions they have about our product, program or membership tiers process
  • Analyze and track profitability of affiliate campaigns and tweak to achieve better efficiency
  • Work closely with other digital marketing/campaigns members to ensure that media is aligned to business objectives
  • E-Commerce proposition creation – including key player product & proposition analyst, proposition creation for each online channel or e-retailer in advance
  • Be aware of competitor's online channel activities, account history, emerging trends and understand how to create and capitalize on opportunities.

Job Requirements

  • 3+ years of marketing experience in a digital / e-commerce / New Trend Internet Technology environment.
  • Excellent proficiency in the English & Chinese Mandarin language with a keen eye for grammatical errors and typos
  • Ability to write direct-response advertising copy for Facebook & Google. 
  1. Direct experience with: Facebook advertising | Google Tag Manager 
  2. Google Analytics | Google Display Network | Google Analytics | Google AdWords 
  3. Acquisition Funnels
  • Excellent interpersonal skills
  • Able to meet deadlines, work under pressure and handle a busy workload
  • Addicted to growth & perpetual learning

Our Culture

WE CONNECT YOUR BUSINESS TO SUCCESS

Don’t get confused, we did not start off from the CAVE.
CAVE is simply the abbreviation of our corporate values
CREATIVE, AGILE, VERSATILE & ENERGETIC which we hold pride on all the time.
With a bunch of youthful and talented professionals with strong interest in business territory, we never afraid to get creative and innovative in creating the most valuable commercial values to our clients.

WE VALUE & GROW TALENTS

You will not be a normal employee in Caveman, your talent will be engaged perfectly in our creative working environment. If you are seeking for challenging yet fun & rewarding career, this is the place for you. 
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