Job Description
Responsibilities
1) Building new lead generation campaigns
A large part of this role will be focused on researching qualified keyword lists and keyword mining while also identifying better lead generation methodologies and building our various acquisition channels in order to capture more qualified leads from our targeted territories. Strong working experience in Google Marketing Platform as well as at least 1.5 years proven experience in Google AdWords Google Analytics and other SEM tools and experienced in managing AdWords campaign with a solid base of SEM. This will involve researching keywords and building creative across our different regions and targeting various geographical locations. Our lead generation campaigns are developed using a combination of channels. This activity will be built around identifying our key target audience and exploiting these by executing campaigns rapidly and ensuring that the campaigns are able to drive quality leads.
The role will also be responsible with liaising with the business development and customer service teams in order to co-ordinate these various activities and ensure that we maintain a continuous cycle in our key messaging and execution. A prioritised list of target audience will be developed and agreed with the Marketing Manager in order to ensure that volumes are being scaled appropriately to meet Carsome’s ambitious acquisition targets. You must be able to work independently with minimal supervision, have a keen attention to the tiniest of details, and be comfortable working with numbers and charts.
- Concrete examples of tasks involved:
- Researching keyword lists in different territories
- Writing and optimising search creative for different regions
- Developing and maintaining display network campaigns
- Adding new SEM campaigns as and when appropriate
- Developing and maintaining lead generation campaigns on Google Ads and other platforms
2) Optimising existing campaigns
Beyond building new campaigns, this role will also spend a large amount of time supporting the continuous testing and optimisation of all Carsome’s lead generation campaigns.
This will involve drafting new text & display creatives and testing these in a consistent way, implementing learned best practices across accounts. Landing pages will also be developed and tested for improved conversion rate. A clear optimisation schedule will be developed by the Marketing Manager in order to ensure that our volume building activities are delivering optimal profitability and that learnings are continually being applied to our accounts and across the team.
Concrete examples of tasks involved:
- Optimise and test new ad copies
- Get new creative designed (by our in-house graphic designer) and tested
- Optimise and test creative
- Build & test new landing pages
- Test and report on new optimisation & targeting strategies
3) Reporting on performance
KPI reports will be generated on a daily/weekly basis and reviewed with the Marketing Manager in order to assess opportunities/issues and deliver a clearly prioritised task list reflecting Carsome’s business objectives.
The Performance Marketing Specialist will work with the Marketing Manager in order to identify opportunities and agree on key areas requiring attention.
Concrete examples of tasks involved:
- Daily/weekly KPI report review with the Marketing Manager
- Daily/Weekly prioritisation of workload in line with targets and opportunities