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Manager, Digital Marketing

Marketing - Digital
Full-Time
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Kuala Lumpur Sentral, Kuala Lumpur

About The Job

  • To develop a holistic digital marketing approach with initiatives including website, social media, SEM, SEO and CRM to build brand awareness, improve customers’ digital experience, drive traffic and conversion.
  • To be responsible for infrastructure design of website & mobile web landing pages, integration with CRM
  • To supervise appointed digital platforms maintenance agencies across technical & infrastructure management, SEM & forum seeding
  • To monitor digital media agencies’ work and keep track Key Performance Indicators (include but not limit to website bounce rate, users’ dwell time, conversion etc) at all fronts
  • To identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing;
  • To manage social media agencies & interaction monitoring
  • To oversees marketing analytics & data integration design / solutions (if any)
  • To create messaging framework, content roadmap, and content schedule and interactive content in simplified Mandarin and English for internal & external online communications (include website, social media, print, video storyboard)
  • To be responsible for SEO, owns keyword map
  • To identify new opportunities for optimization testing and growth across performance channels
  • To analyze and optimize advertising campaigns and marketing programs and make strategic recommendations.
  • To optimize spend and performance based on data and insights.
  • To automate marketing processes.
  • To explore and suggest new ways or channels to generate number of inquiries and digital sales leads.
  • To manage contents for any corporate/brand marketing projects assigned by Marketing Director

Job Requirements

  • Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree
  • Proven track record in digital marketing experience

Our Culture

CARDIAC & VASCULAR HOSPITAL

Cardiac Vascular Sentral Kuala Lumpur (CVSKL) is an integrated cardiac and vascular hospital that opened its doors in November 2017. Specialising in comprehensive modern care for patients with cardiac and vascular diseases, CVSKL is backed by a sterling track record of achievements and expertise. Our hand-picked team of dedicated specialists ensures the highest standards of evidence-based and professional care.

Comprising of a 60-bedded hospital equipped with modern facilities, CVSKL houses a full range of cardiology, cardiothoracic and vascular diagnostic, therapeutic and preventive services. Situated in the transportation hub of the city, Kuala Lumpur Sentral offers unparalleled accessibility by LRT, MRT, train, bus, taxi or KLIA Ekspres within the city’s thriving heart. For added convenience, visitors can find within walking distance a wealth of hotels, service apartments and a shopping mall.

Strengthened by 5 centres of excellence: the cardiac diagnostics centre, arrhythmia programme, heart and lung centre, structural heart programme and, vascular and endovascular centre, it is aimed at making CVSKL the dedicated centre of excellence for your heart.

Having all this expertise in a single place — focused on you — means that you are not just getting one opinion.  In CVSKL, specialists work together for you. 

HEART WITH HEART

Under the visionary leadership of CVSKL’s Chairman, Tan Sri Yahya (former founder of National Heart Institute (IJN) in 1992); this team of enthusiastic specialists and clinical staff have a mission to give the best treatment for the heart “with a heart”.
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