Job Description

• To develop a holistic digital marketing approach with initiatives including website, social media, SEM, SEO and CRM to build brand awareness, improve customers’ digital experience, drive traffic and conversion.
• To be responsible for infrastructure design of website & mobile web landing pages, integration with CRM
• To supervise appointed digital platforms maintenance agencies across technical & infrastructure management, SEM & forum seeding
• To monitor digital media agencies’ work and keep track Key Performance Indicators (include but not limit to website bounce rate, users’ dwell time, conversion etc) at all fronts
• To identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing;
• To manage social media agencies & interaction monitoring
• To oversees marketing analytics & data integration design / solutions (if any)
• To create messaging framework, content roadmap, and content schedule and interactive content in simplified Mandarin and English for internal & external online communications (include website, social media, print, video storyboard)
• To be responsible for SEO, owns keyword map
• To identify new opportunities for optimization testing and growth across performance channels
• To analyze and optimize advertising campaigns and marketing programs and make strategic recommendations.
• To optimize spend and performance based on data and insights.
• To automate marketing processes.
• To explore and suggest new ways or channels to generate number of inquiries and digital sales leads.
• To manage contents for any corporate/brand marketing projects assigned by Marketing Director

Job Requirements

• Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree
• Proven track record in digital marketing experience

Company Benefits

Additional Info