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Product Marketing Manager

Sales and marketing
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Sunway, Selangor

About The Job

  • Work with the Core Team to set and implement CapitalBay’s issuer and investor acquisition strategy
  • Set monthly, quarterly and annual targets and project roadmaps
  • Manage all client acquisition activities for our platform business
  • Create, manage and optimize local marketing campaigns through all performance channels
  • Build out lead generation campaigns including direct customer outreach and advertising
  • Help refine our product positioning and messaging
  • Manage external agencies, vendors and partners
  • Develop our conference approach and manage conference sponsorships
  • Develop customer events and briefings to help close prospects
  • Perform data analysis and provide thought leadership based on consumers insights
  • Ensure that all campaigns are optimised for correct target audiences
  • Ensure spend on campaigns are within budget

Job Requirements

  • 2-7 years of service experience in digital marketing space
  • Proven experience in growing a user base
  • Knowledge and use of current advertising tools and channels
  • Good understanding of internet advertising technologies and marketing channel attribution models
  • Hands-on execution experience in managing digital campaigns on platforms such as Google & Facebook
  • Creativity and able to develop unique and but practical marketing ideas
  • Track record of developing and managing multi-channel marketing campaigns
  • A self-starter and have a strong can-do attitude
  • Excellent written and verbal communication skills 
  • Strong organizational skills and the ability to multitask

Our Culture


We are #CapBaes.
We are a group of people who share a common purpose of helping small businesses grow and thrive. We believe that passion and trust is key in doing incredible work. This contagious hunger keeps our people humble, hungry and innovative. At every step of the way, we challenge ourselves to think differently for solutions that are simply elegant and unifying.
Join CapitalBay, and help us unleash the greater potentials.


We are an award-winning FinTech platform that offers technology-driven supply chain financing solutions to Malaysian businesses. We make the process of obtaining short-term financing a whole lot easier, and quicker too.
With CapitalBay, businesses get paid earlier on their invoices so they can do more and better capture growth opportunities with confidence.